In an age where 93 percent of online experiences start with search engines, SEO serves as the roadmap to getting more eyes on your website. That’s why more than 61 percent of marketers are making improvements in SEO and making their organic presence a top inbound marketing priority.But what’s recognized as a valuable process is also a two-sided coin. Let’s say heads is on-page SEO and tails is off-page SEO.
Like any traditional coin toss, each side of the coin carries significant weight to the outcome of SEO efforts. Yet, in this case, there is no division between the two teams. While the individual steps may differ, both on-page SEO and off-page SEO are aligned in their goal to move you up in search rankings and drive more traffic to your website—an SEO touchdown, if you will.