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On-Page SEO vs. Off-Page SEO: What's The Difference?
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On-Page SEO vs. Off-Page SEO: What's The Difference?

By Bridget CunninghamNov 21 /2018

In an age where 93 percent of online experiences start with search engines, SEO serves as the roadmap to getting more eyes on your website. That’s why more than 61 percent of marketers are making improvements in SEO and making their organic presence a top inbound marketing priority.

But what’s recognized as a valuable process is also a two-sided coin. Let’s say heads is on-page SEO and tails is off-page SEO.

Like any traditional coin toss, each side of the coin carries significant weight to the outcome of SEO efforts. Yet, in this case, there is no division between the two teams. While the individual steps may differ, both on-page SEO and off-page SEO are aligned in their goal to move you up in search rankings and drive more traffic to your website—an SEO touchdown, if you will.

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Bridget Cunningham
The Author

Bridget Cunningham

After earning a journalism degree from The Ohio State University, she has helped to write web content for a variety of industries, both in full-time and freelance positions. Before joining Kuno, she worked as a web content coordinator for a physics software company, managing their blog program as well as various social media efforts.
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