B2B video marketing is now more critical than ever. Yes, customers are number one, but B2B video marketing can do things like strengthen your brand and help your company’s website climb to the top of Google’s search engine rankings. It’s a tactic that you can’t ignore.
That’s because a short video explaining the value of your products is a much more entertaining and engaging way to get information about your company to your target audience. In fact, people are watching more videos than ever before—140 minutes per day, according to our partners at HubSpot.
And if you’re worried that it may be harder for B2B companies to create videos that appeal to a broad audience—stop. Even if it is, it does not diminish the video's value. So, let’s take a look at some of the stats and benefits that a strong B2B video marketing strategy can provide.
HubSpot points to Wyzowl's latest video marketing statistics to help B2B video marketing strategists with their decision-making process. The report includes answers from a group of nearly 600 respondents made up of both marketers and consumers. This is important because it gives us comprehensive perspective from both sides of the fence.
Here are some of the key takeaways from the report:
Although the stats aren’t solely based on B2B video marketing, they still provide a tremendous amount of insight into the weight video marketing carries these days.
On top of what the recent statistics tell us, there are some additional benefits your company may experience by producing marketing videos. These include:
B2B video marketing works in all stages of the sales funnel, which is why it’s so important to invest in video marketing.
From customer testimonial videos to product demonstrations, B2B video marketing can be a difference-maker for your business. Whether you’re not happy with the results your website is getting at the moment, or like what you’re seeing so far, but want to dominate your competition—a solid B2B video marketing strategy can help.
We help a lot of companies with their video marketing strategies. We collaborate with some and share the workload, while other companies trust us with the full gamut of producing their videos. Developing a good video marketing plan is not as overwhelming (or costly) as you might think. But it takes a team of skilled players to do it right.