RevOps

Get Visibility Across Your Entire Revenue
Acquisition Process

Business leaders often believe the answer to business success is more. More sales. More revenue. But that is not necessarily true. The answer to business success is sustainable revenue growth. You can achieve this by understanding your full revenue cycle as a whole.

Using RevOps, we can help you streamline, align processes and provide insights across the entirety of your customer journey. This creates a repeatable process for achieving sustainable revenue growth

Why You Need RevOps

While the term may sound trendy and new, the practice of analyzing revenue processes and platforms is not. Here are the benefits of RevOps:
Improved revenue
Improved revenue
Streamlined tech stack
Streamlined tech stack
Aligned processes
Aligned processes across departments
End-to-end customer insights
End-to-end customer insights
Marketing-sales & service
Marketing, sales & service teams focused on driving revenue

Proven Value of Revenue Operations

SaaS Provider Increases Inbound Conversion Rate By 30%

A SaaS provider and long-time Kuno Creative client came to us with the goal of finding ways to improve their inbound conversion rates and operational efficiencies, while better reporting on their successes. Kuno performed an initial audit, which helped identify updates to the RevOps process.

We implemented a data enrichment tool on key conversion points and hidden fields on forms to better track and attribute source information.

By simply streamlining their lead routing process and putting the most engaging tactics in place, the SaaS provider saw significant improvements—30%— to their operational efficiency and inbound conversion rates, all without having to spend a dollar.

99% Reduction in Time Spent Performing Tasks Now Automated

An ecommerce payment solution platform asked Kuno to help provide visibility across their marketing, sales, account management and partner programs to accelerate their revenue growth processes in a booming market. After a robust review of goals, priorities, roadblocks and opportunities, each department now has the tools at their disposal to do their jobs effectively and focus on RevOps to protect and grow their company’s margins.

Marketing now delivers accurate and timely information to the sales team, sales acts on that information in a more timely manner with increased insight and well-structured incentives, the partner team is better equipped to close partnerships as well as help service the sales team with co-selling opportunities, and the account management team then takes those closed deals and benefits from increased bandwidth to effectively onboard and manage clients, enhancing both relationships and revenue.

The result is a cohesive team working together and a fully optimized flywheel that the client team now confidently manages and can readily scale for the future.

What is RevOps?

The function of RevOps is to support the customer lifecycle by leveraging technology and platforms to streamline, align internal team processes, and provide visibility across the entire revenue acquisition process.

This focus on operational efficiencies helps you optimize your complete revenue journey, from acquisition and selling to closing, service and reporting.

Schedule a free consultation with one of our experts.