RevOps Solutions

Comprehensive RevOps Solutions
for Enhanced Business Performance

Business leaders today recognize the need for a dedicated Revenue Operations (RevOps) solutions provider. They believe the key to success goes beyond just more sales or increased revenue. The answer is sustainable growth, which is achieved by having full understanding your revenue cycle.

With our RevOps services, we help you streamline, align processes and provide insights throughout your customer journey, enhancing data quality and the overall customer experience. This creates consistent, repeatable processes for achieving sustainable revenue growth.

Additionally, pipeline management is a key aspect of achieving sales success and optimizing workflows.

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The Importance of RevOps to Your Business

Understanding RevOps' numerous benefits is crucial for modern businesses. While the term may sound trendy, he practice of analyzing revenue processes and platforms is foundational. Here are some advantages of having an optimized revenue operations strategy:

Increased revenue through specialized RevOps services

A streamlined tech stack optimized for your needs

Aligned processes across departments, ensuring seamless operations

End-to-end customer insights, providing a holistic view

Marketing, sales & customer success teams unified toward one goal

The Proven Impact of RevOps Strategies

Expert HubSpot Onboarding As Part of Our Approach to RevOps

HubSpot onboarding helps national nonprofit organization scale

This organization provides a variety of membership options. Their marketing team needed a way to promote and nurture members into higher membership tiers. They wanted an easy tool to track, nurture and engage with their varying segments.

As a newer organization, they had no CRM and no way to segment customer data or reach out to members in a targeted way. The experts at Kuno knew that HubSpot would provide the best option to address their needs and their audience.

Through comprehensive HubSpot implementation and onboarding, an implementation of Marketing Hub and marketing contacts setup coupled with a Zapier platform integration, Kuno enabled the organization to truly manage and grow their membership. This improved customer engagement has been a catalyst for sustainable revenue generation.

Optimizing Business Units With Tailored RevOps Strategies

Sales enablement propels success for safety technology company

A global technology client wanted to implement business units, configure teams and permissions, and recognized they needed sales enablement training. They were managing the sales process from spreadsheets and it was difficult to standardize processes with proper oversight.

The Kuno team quickly assessed that HubSpot business units would help both their North American and European divisions remain GDPR compliant and provide separation of data in their HubSpot portal.

By approaching the solution through business units, Kuno saved the client from needing two enterprise portals, allowing for better tracking capabilities and saving $76,800 annually. They are now able to work from a centralized CRM to improve time spent, effort and tracking — setting them up for scale.

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Data Enhancement Driven by Advanced RevOps Solutions

SaaS provider increases inbound conversion rate by 30%

A SaaS provider and long-time Kuno Creative client came to us with the goal of finding ways to improve their inbound conversion rates and operational efficiencies, while providing better reporting on their key performance indicators. Kuno performed an initial audit, which helped identify recommended updates to their RevOps process.

We implemented a data enrichment tool on key conversion points and hidden fields on forms to better track and attribute source information.

By streamlining their lead routing process and putting the most engaging tactics in place, the SaaS provider saw significant improvements — 30% — to their operational efficiency and inbound conversion rates, all without having to spend an additional dollar.

Integrating Marketing & Sales Automation With Sales Automation

99% reduction in time spent performing tasks through automation

An ecommerce payment solution platform asked Kuno to provide visibility across their marketing, sales, account management and partner programs to increase revenue growth processes in a booming market. After a robust review of goals, priorities, roadblocks and opportunities, each department now has the tools at their disposal to do their jobs effectively and focus on Revenue Operations (RevOps) to protect and grow their company’s margins.

Marketing now delivers accurate and timely information to the sales team, sales team members act on that information more quickly with increased insight and well-structured incentives, the partner team is better equipped to lock in partnerships, as well as help service the sales team with co-selling opportunities, and the account management team then takes those closed deals and benefits from increased bandwidth to effectively onboard and manage clients, enhancing relationships, revenue and customer success.

With a 99% reduction in time spent performing tasks that are now automated, the result is a cohesive team working in sync and a fully-optimized flywheel that the client team now confidently manages and can readily scale for the future.

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Smooth Migration & Implementation With Our RevOps Solutions

Environmental consulting firm eases workload with an organized tech stack and roadmap to a better functioning database

The client wanted a CRM that was easy to use, with simple automation tools. They wanted to save their team time by taking daily administrative tasks off their plate and letting them focus on their jobs.

They were using an outdated legacy CRM that was causing confusion and making it difficult for people to do their jobs. Because of this, they were accumulating bad data, hampering the functionality they needed to scale their business and meet company goals. Further, they were creating roughly 200 activities across their sales team.

Kuno helped the client migrate from Quickbase CRM to HubSpot CRM. Through training, implementation of a sales process and automation of sales and outreach sales pipeline touchpoints, they now have a database that is set-up for scale, and a much easier to use CRM with clear business processes. This automation saves about 6.5 hours per day that can be allocated to selling rather than administrative work, positively impacting revenue streams.

Kuno and Revenue Operations: The Backbone of Integrated Business Operations

RevOps encapsulates services and strategies to support the customer lifecycle in sales. As a leading RevOps solutions provider, our focus is on leveraging technology and platforms to enhance internal team processes, ensuring visibility and seamless integration throughout the revenue acquisition process. The ultimate goal? To optimize the entire revenue journey for your business.

This focus on operational efficiencies helps you optimize your complete revenue journey, from acquisition and selling to closing, service and reporting.