Branding Service

Branding for
Buyer Loyalty

As your company grows, your brand identity may need to shift. Or your brand may need to expand to launch your organization into a new market. Whether you need to enhance your brand, freshen your brand or even create your brand, Kuno’s team of experts can help you tell your story, your way.

Branding Service

Branding for Every Stage of Growth

Create a New Brand

Green Circle Growers was looking to create a brand around their easy-watering process for Phalaenopsis Orchids. By simply adding three ice cubes once per week, the flowers were easy to maintain and enjoy.

Kuno worked with the company to create the brand Just Add Ice Orchids that spoke to their target audience. This concept was also applied to other plants including money trees, poinsettias and more. The relationship grew to include several website iterations, content campaigns and an e-commerce platform.

Company Growth

When Rapid.ai completed its clinical trials and was ready to go to market, the company had little marketing collateral and minimal web presence. The Rapid name had equity in the healthcare space, but we wanted the brand to own its cutting-edge AI differentiator.

Through our robust discovery process, it was determined that it would be best to change the name from Rapid.ai to RapidAI, and Kuno would redesign the website, logo and branding guidelines to support the rebrand.

Enter New Market

One of the world’s largest chemical companies was looking to enter the eMobility market, and turned to Kuno for a campaign branding exercise. The target market included designers and engineers who were creating new solutions for electric vehicles everyday. We wanted to capitalize on that idea of lofty ambitions.

After researching the space, performing numerous customer interviews and digging into SEO opportunities, Kuno presented a clear value proposition, campaign messaging and imagery, paid media recommendations and an ABM approach for both Tier and OEM markets.

Acquisition

An integrated workplace management services platform was experiencing rapid growth and acquired three additional companies. To portray their new offerings to buyers, the company wanted to establish the parent brand and its new product brands by finding commonalities in logo, colors and usage patterns.

Kuno worked to provide clear updates and direction for the new company look, including variations of logo use, a new color scheme, imagery and photography for each product brand, all while aligning with the parent company and its established buyer journeys.

Generated with Avocode.Path 4Path 4
Generated with Avocode.Path 4Path 4

Our Branding Process

Discovery

The discovery process allows for the creation of the brand from the consumer’s point of view. Rarely is your brand what you perceive. Understanding your brand externally as well as internally is an important key to unlocking the tone and style of your brand.

We collect, analyze and report on: 

 
  • Mission & vision
  • Customer experience
  • Key products & services
  • Research & analysis
  • Culture & history
  • Business strategy and goals
  • Competitor landscape

Strategy

During the strategy process, all the information collected in the discovery phase helps shape the strategy for the brand. The strategy is the framework to allow your brand story to be positioned in an organized structure to achieve a consistent message and tone perceived by your current and future consumers.

Here we develop your company’s:

 
  • Brand architecture
  • Brand positioning
  • Value proposition
  • Social media strategy
  • SEO strategy
  • Marketing strategy
  • Website strategy

Identity

The brand identity process is where your brand starts to develop, focusing on its voice and visual tone. Creating your brand’s personality is important to you and your customers.

Are you warm, strong, approachable or technical?

This is the time to explore these options based on what was learned in the discovery and strategy process.

In this stage, we develop: 

 
  • Company/product logos
  • Tagline
  • Personality
  • Voice and tone
  • Key messaging
  • Visual mood
  • Brand guidelines, including visual and messaging style

Activation

Activating your brand for internal and external teams through the brand guidelines lets everyone write, create and detail your brand story consistently. This ensures the buyer response you are looking to create.

Digital

 
  • Website
  • Email
  • Video
  • Blog
  • Social media
  • Interactive content

Marketing Collateral

 
  • Business stationery
  • Trade show
  • Advertising
  • Packaging

Response

The work is not done yet! Now that your brand is being heard and seen by your consumers, it is time to monitor if your brand is being perceived as you intended. Understanding your customers’ response to your brand allows you to modify, shift and refocus your previous efforts.

Remember, branding is a perpetual cycle of refining how consumers are responding to your services or products.

Your brand is never truly complete, so we analyze:

 
  • Web traffic & conversions
  • Social media feedback
  • Sales team feedback
  • Leadership feedback
  • Consumer Feedback
       
    • Surveys
    • Testimonials
    • Social postings
    • Sharing or not sharing content
    • Email response pages

Ready for a rebrand?
Let’s talk.

See Some of Our Award-Winning Work for Numerous Industries
CLICK HERE TO VIEW CASE STUDIES >