As your company grows, your brand identity may need to shift. Or your brand may need to expand to launch your organization into a new market. Whether you need to enhance your brand messaging, freshen your visual identity or even create your brand experience, Kuno’s team of experts can help you define and tell your brand story, your way.
Green Circle Growers was looking to create a brand around their easy-watering process for Phalaenopsis Orchids. By simply adding three ice cubes once per week, the flowers were easy to maintain and enjoy.
Kuno worked with the company to create the brand Just Add Ice Orchids that spoke to their target audience. This concept was also applied to other plants including money trees, poinsettias and more. The relationship grew to include several website iterations, content campaigns and an e-commerce platform.
When Rapid.ai completed its clinical trials and was ready to go to market, the company had little marketing collateral and minimal web presence. The Rapid name had equity in the healthcare space, but we wanted the brand to own its cutting-edge AI differentiator.
Through our robust discovery process, it was determined that it would be best to change the name from Rapid.ai to RapidAI, and Kuno would redesign the website, logo and branding guidelines to support the rebrand.
One of the world’s largest chemical companies was looking to enter the eMobility market, and turned to Kuno for a campaign branding exercise. The target market included designers and engineers who were creating new solutions for electric vehicles everyday. We wanted to capitalize on that idea of lofty ambitions.
After researching the space, performing numerous customer interviews and digging into SEO opportunities, Kuno presented a brand strategy with clear value propositions, campaign messaging and imagery, paid media recommendations and an ABM approach for both tiered and OEM markets.
An integrated workplace management services platform was experiencing rapid growth and acquired three additional companies. To portray their new offerings to buyers, the company wanted to establish the parent brand and its new product brands by finding commonalities in logo, colors and usage patterns.
Kuno worked to provide clear updates and direction for the new company look, including variations of logo use, a new color scheme, imagery and photography for each product brand, all while aligning with the parent company and its established buyer journeys.
The discovery process allows for brand creation from the consumer point of view. Defining your brand is extremely important: your brand is seldom what you may perceive it to be. Understanding the external, as well as internal, aspects of your brand is essential to unlocking your brand's particular tone and style.
We collect, analyze and report on:
During the strategy process, all the information collected through discovery informs initial brand strategy and approach. Strategy is the framework that allows your brand story to be positioned in an organized way to achieve consistent messaging and tone as understood by your current and future customers or clients.
Here we develop your company’s:
The brand identity process is where your brand takes shape, focusing on voice and visual appearance. Establishing your brand’s personality is an important step toward being able to engage your audience.
Are you warm, strong, approachable or technical?
This is the time to explore these options based on the work performed in the discovery and strategy phases.
In this stage, we develop:
Activating brand awareness for internal and external teams through brand guidelines allows everyone to write, create and detail your brand story consistently. This helps attain the buyer response you intend to foster.
The work is not done yet! Now that your brand is being heard and seen by an audience, it's time to see if your brand is being received as intended. Understanding your potential customers’ response to your brand allows you to modify, shift and refocus established marketing efforts.
Remember, branding is an ongoing process of refining how consumers are responding to your products or services.
Your brand is never truly complete, so we analyze: