As your company grows, your brand identity may need to shift. Or your brand may need to expand to launch your organization into a new market. Whether you need to enhance your brand messaging, freshen your visual identity or even create your brand experience, Kuno’s team of brand strategy experts at our brand strategy agency can help you establish strong and effective branding strategies. A brand strategy service is a comprehensive plan for developing and establishing a brand's presence in the market. We assist in discovering your brand’s needs, creating a brand strategy playbook, and providing a comprehensive project proposal to differentiate your brand from competitors and create an emotional connection with your target audience.
Green Circle Growers was looking to create a brand around their easy-watering process for Phalaenopsis Orchids. By simply adding three ice cubes once per week, the flowers were easy to maintain and enjoy.
Kuno worked with the company to create the brand Just Add Ice Orchids that spoke to their target audience. Conducting market research was crucial in understanding the target audience and crafting compelling messages. This concept was also applied to other plants including money trees, poinsettias and more. The relationship grew to include several website iterations, content campaigns and an e-commerce platform, all as part of a comprehensive brand strategy.
When Rapid.ai completed its clinical trials and was ready to go to market, the company had little marketing collateral and minimal web presence. The Rapid name had equity in the healthcare space, but we wanted the brand to own its cutting-edge AI differentiator to drive business growth.
Through our robust discovery process, it was determined that it would be best to change the name from Rapid.ai to RapidAI, and Kuno would redesign the website, logo and branding guidelines to support the rebrand. This strategic framework was part of the brand's positioning to amplify RapidAI's presence and establish a distinct edge over competitors.
One of the world’s largest chemical companies was looking to enter the eMobility market, and turned to Kuno for a campaign branding exercise. The target market included designers and engineers who were creating new solutions for electric vehicles everyday. We wanted to capitalize on that idea of lofty ambitions.
After researching the space, performing numerous customer interviews and digging into SEO opportunities, Kuno presented a brand strategy with clear value propositions, campaign messaging and imagery, paid media recommendations and an ABM approach for both tiered and OEM markets. This strategic framework was rooted in comprehensive brand research and behavioral sciences to establish a distinct edge over competitors through the brand’s positioning, visual language, and messaging framework to effectively communicate the brand's identity.
An integrated workplace management services platform was experiencing rapid growth and acquired three additional companies. To portray their new offerings to buyers, the company wanted to establish the parent brand and its new product brands by finding commonalities in logo, colors and usage patterns. Choosing the right brand strategy agency is crucial for successful integration and growth.
A thorough brand portfolio analysis was conducted to examine the brand’s portfolio, identify successful strategies, and pinpoint areas for improvement.
Kuno worked to provide clear updates and direction for the new company look, including variations of logo use, a new color scheme, imagery and photography for each product brand, all while aligning with the parent company and its established buyer journeys.
