Industrial Marketing

We’ve been longtime partners to many industrial organizations because of our level of expertise, ability to process data and, most importantly, our reputation for delivering results. See how our industrial marketing strategies are helping them innovate.

The simple answer is yes — industrial marketing is necessary. When industrial manufacturers make the decision to invest in marketing tactics like SEO, content creation and paid advertising, they not only increase the amount of traffic to their website and gain a leg up on the competition, but this type of digital presence also helps move prospects down the sales funnel faster.

Compared to other sectors, sales cycles in the industrial sector tend to take longer to complete. This can be attributed to the complex nature of the purchasing decision, from the high stakes of the transaction to the number of stakeholders involved in the conversation. With an integrated marketing strategy, manufacturers can provide businesses with the information they need to better understand and evaluate their products/services, and streamline the decision-making process.

Effective industrial marketing begins with a clear understanding of one’s niche customer base. Through a mix of research and interviews, industrial manufacturers can create semi-fictional representations of their target audience — otherwise known as buyer personas — and use this as a foundation to have meaningful conversations with prospects and customers alike.

From there, the next step is to weave these insights into a strategic, integrated marketing plan. Guided by key business initiatives, industrial manufacturers can use a combination of content marketing, demand generation and growth-driven design tactics to connect with their audience and support their overarching goal. With KPIs defined, businesses can measure the success of their industrial marketing campaigns and identify opportunities for further growth in the future.

We’ve been longtime partners to many healthcare organizations because of our level of expertise, ability to process data and, most importantly, our reputation for delivering results. See how we are helping them innovate.