Product
Marketing Services

Drive Business Growth With Powerful Product Marketing Strategies

The road to product growth and success isn’t paved with features and specifications alone. It’s about crafting a powerful narrative behind the product, fostering customer connections and enabling collaboration across sales, marketing and product teams.

At Kuno Creative, we’re more than product marketers — we’re growth catalysts. With our product marketing services, you’ll have access to extensive industry knowledge and experience that lends itself to meaningful results. Whether your product focus is in SaaS, medical or consumer-facing, you’ve come to the right agency.

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Product-Led Growth Backed By Data-Driven Strategies

While we deliver product marketing services, it’s really comprehensive solutions that we offer.

That means taking the time to understand your needs and using those insights to develop a data-driven roadmap that supports product-led growth. These efforts include:

Developing targeted marketing campaigns, with precise ROI tracking

Conducting interviews to ensure marketing efforts resonate with your ideal customer

Bridging gaps between departments to drive alignment and maximize impact

Improve sales team efficiency, response rate and close rates

What Goes Into an Effective Product Marketing Strategy?

Shaping Your Product Story

With all the competition that’s out there — from SaaS platforms to medical equipment — your product story needs to be able to cut through the noise. We’ll help you develop a clear, compelling narrative that drives action. Part of that process includes thoroughly evaluating your competitors so we can identify strengths you can leverage as part of your value proposition.

Strategizing Your Go-To-Market Plan

When launching a new product, the goal is to generate excitement and drive user adoption. We combine buyer insights with creativity to develop engaging marketing materials that capture the attention of and educate potential customers. Leveraging these assets, we execute strategic campaigns across channels where your audience spends their time.

Aligning Product Marketing With Sales

Successful B2B and B2C product launches don’t happen in silos. While sales teams should be involved in product marketing conversations from the start, it’s also important to arm your sales teams with the information and resources they need to engage potential customers. We support collaboration every step of the way to help unlock more ROI for your entire organization.

Leveraging Data To Support Agile Product Iteration

As new trends emerge and user needs change, there can be a case made for rolling out new versions of a product. We use a variety of sources, from in-app surveys to social media, to prioritize improvements based on impact and feasibility. We also regularly benchmark against competitors and work closely with your product team to continue driving value.

Supporting High Product Engagement Metrics

While advancements to products drives engagement, it’s also about providing users with resources that empower them to be self-sufficient. We help create these materials, while also fostering a sense of community around your product through forums, social media and other platforms. Loyalty programs and incentives further help to support long-term customer relationships and advocacy for products.

Measuring the Impact of Your Product Marketing

It has been said many times before that you can’t manage what you can’t measure. As part of product marketing services, we help implement advanced attribution models to accurately measure the ROI of your marketing efforts on user acquisition and retention. We share this ROI through transparent and detailed reports and, from these insights, come up with actionable recommendations to unlock more growth.

Proven Value of Product Marketing

Tailored Product Marketing Services for MedTech Provider

When it was time for Rapid.ai to bring their stroke technology platform to the market, they had little marketing collateral and a minimal web presence. There was a clear need to educate the market on their products and position themselves as a brand leader in the medical technology space.

Kuno collaborated with the Rapid.ai team to refresh their brand identity and create a website experience that told a meaningful story about their products while driving digital awareness. Six months after the new website’s launch, the number of new organic contacts increased by 1,373%.

See the case study

Strategic, Multi-Layered Product Marketing for CMMS Provider

While a website redesign laid the foundation for a facility maintenance software provider’s product marketing plan, that’s only where the collaboration started with Kuno. Alongside improved SEO and a better UX, we worked with sales to revamp sequences and workflows to clearly communicate their solution’s value and key differentiators. We used this same storytelling approach to create multi-channel resources and campaigns, including account-based marketing (ABM) campaigns.

With Kuno’s strategic product marketing support, the software provider saw an 83% increase in leads year-over-year as well as a 71% increase in deals year-over-year. They’ve also improved their conversion rates by approximately 11% year-over-year.

Product Marketing Services