While other web designers and developers jump right into templates, we take the time to ensure we have a deep understanding of your business and sales goals, the needs of your audience, and your company’s true differentiators.
The length of this discovery process is dependent on your team’s availability and the size of your website.
By reviewing how visitors have been using your site, we work to establish a performance baseline, from there, we work with you to develop strategies and a development plan to improve organic traffic, usability and even conversions.
Upon completion, these data-driven findings are reviewed in a group kickoff session with your Kuno Creative account team.
It’s vital that we understand the buyers you want to reach and present architecture and journeys that will facilitate delivering value-rich information that addresses their needs. Just as if you were building a house, this is the foundation upon which your marketing and sales efforts will live.
We identify key pages and user-friendly features that align with respective buyers journeys throughout your website, so they can make an educated buying decision. Finally, through wireframing, we establish a content hierarchy for pages within user journeys to ensure frictionless progress through any journey to conversion.
This approach mitigates frustrations that prevent users from reaching an intended outcome, such as converting on a form or making a purchase. More complex journeys are diagrammed and presented in a flowchart.
The number of unique page templates required impacts the duration of the information architecture phase.
Web copy needs to align with visitors’ emotional state at each stage of the buyer's journey, utilizing appropriate voice and tone as tools to help buyers move further down the funnel.
Decades of experience have taught us web copy and messaging are often the biggest hurdle to web-based conversions. With that in mind, we’ve outlined three options for completing website copy and messaging that connects with buyers and encourages their progress through their respective journeys.
Creating the new visual design of your website isn’t just updating your site to use new fancy fonts, cool images and fashionable colorways. It’s about making sure your site is designed for real humans with real emotions.
Emotions play a major role in every decision we make. By making sure we design with your target audience and their emotions in mind, we are able to evoke the right responses at the right times for the right reasons. Our goal is to make your visitors feel at ease and confident in their choice in becoming your customer. In marketing terms, we amplify brand experience while evoking emotions that align with your customer lifecycle.
Our website design agency developers understand the intricacies of HubSpot and WordPress development and work with page speed in mind, ensuring your website functions properly. Our SEO experts then utilize on-page and technical SEO best practices to give your website the best possible opportunity to rank with search engines.
Page development and content are an ongoing process throughout the engagement.
Consistently aligning your website’s functionality with your users’ preferences and expectations will adjust your marketing and sales KPIs. Adapting and changing your website based on your user behavior is fundamental to user experience. At Kuno Creative, we recognize and prioritize this.
Websites are meant to adapt and change with your visitors. Using a growth-driven, agile approach, your site will be continuously monitored and data reviewed to find ways to help reach defined goals.