Healthcare Marketing Services
Comprehensive Healthcare Marketing Services
The need for compelling multi-channel healthcare marketing has never been greater. Effective patient acquisition strategies are essential for growing medical organizations, ensuring a steady stream of new patients while fostering loyalty and long-term engagement to retain patients. Equally important is building a strong brand and managing your reputation, which helps establish trust and differentiates you from the competition. A medical marketing agency can offer specialized marketing services tailored specifically for medical practices, utilizing various strategies including SEO, social media, and online advertising to maximize results. Meanwhile, content marketing tailored to the healthcare industry not only educates and informs but also positions your healthcare professionals as leaders in the field.
Why Choose Kuno Creative for Healthcare Digital Marketing Agency Services
As healthcare consumers and patients and healthcare providers become more digitally savvy, digital marketing strategies in the space need to adapt. Yet, as a highly regulated industry with involved decision-making processes, hospitals and other healthcare organizations have traditionally been slow to innovate. Partnering with a digital marketing agency with demonstrated experience in the medical sector, like Kuno Creative, can help you move the needle faster by addressing the unique challenges and growth strategies specific to medical practices.
We’ve helped medical device companies, healthcare systems, hospitals, clinics and physician groups all better understand their target audiences and connect with them through the right messaging, user experience and tools. At the same time, as a long-standing HubSpot partner, we’ve worked closely with clients to help them get familiar with and get the most from a powerful marketing automation and sales enablement platform. Our team of experts knows how to help optimize your tech stack, enable key integrations and, now with sensitive data protections for enterprise HubSpot clients, support HIPAA compliance.
Tailored Healthcare Marketing for Your Organization
A one-size-fits-all marketing approach simply doesn’t work for healthcare brands. A healthcare marketing strategy must be customized to address the unique needs and goals of individual patients. While capitalizing on your strengths in the market, services should be built around reaching your target audience and ensuring that every marketing initiative aligns with your organizational objectives.
Targeted campaigns are critical for connecting with your audience at the right time. These campaigns must be crafted with personalized messaging and be positioned on the right channels to have impact. Campaign performance should be continuously measured to ensure you get the most bang for your buck.
Success Stories From Our Healthcare Clients
As a veteran digital marketing agency, Kuno Creative has been longtime partners with many healthcare organizations and medical device manufacturers. We’re proud of our reputation for expertise, ability to process data and, most importantly, delivering results. See examples of how our marketing efforts have helped drive meaningful results.
MedTech Company Increases Organic Contacts By 1373%
RapidAI was ready to move from clinical trials to the market, but they had a minimal website presence and few marketing materials. They partnered with Kuno to rebrand, revamp their website and develop materials to help demonstrate how AI can be a powerful tool assisting in clinical decision-making and reducing time to treatment. These marketing initiatives were supported by a strong SEO strategy.
RapidAI achieved the top Google ranking for “stroke software” and time on page increased by 177% six months after the website relaunch.
Medical Device Manufacturer’s Campaign Influences $25,000 in Revenue
A medical device manufacturer set out to raise awareness of a new kidney care initiative alongside their brand. Kuno worked with subject matter experts to strategize and develop multiple content pieces related to the initiative. The campaign aimed to generate patient appointments and increase revenue for the healthcare organization. A series of ads ran for 90 days to promote each resource to targeted nephrologists and dialysis nurses.
The entire campaign influenced over 3,000 contacts and generated nearly 200 new contacts, as well as $25,000 in revenue.
Healthcare Brand Boosts SEO by 300%
A provider of an innovative, life-changing surgical procedure wanted to promote their offerings in an unobtrusive, visible and HIPAA-compliant way. To reach patients, Kuno developed and executed an SEO-driven content strategy that featured accessible blog and patient story content. A partnership with a major social media influencer further supported visibility and SEO for the brand.
Within one quarter, there was over 700% growth in organic traffic and over 160% growth in organic keywords indexed by Google.
How to Stay Ahead with Healthcare Marketing Services
Book a Consultation with Our Healthcare Marketing Services Experts
Digital marketing and healthcare can — and should — go hand-in-hand. As your partner, we’ll keep you informed of the latest healthcare digital marketing trends, develop strategies with these variables in mind and position your organization for long-term growth. With experience in your field and expertise in the HubSpot ecosystem, we can effectively equip your team and help your organization scale.
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