How Does Inbound Marketing Work?
Inbound marketing begins by developing a deep understanding of who your potential buyers are and what information they need see while searching for solutions to their problems. With that understanding, you can create and share valuable content that attracts the right people to your website. This valuable content often includes eBooks and other short guides, blogs, videos, infographics and webinars.
To receive the content, web visitors must give their contact information by converting on forms. When they do so, they become leads. Lead nurturing programs and contextual touches designed specifically to appeal to potential buyers at various stages of the buyer journey cultivate leads through the sales funnel until they are ready for your sales team to make contact.
