You’ve taken that first step to improve your approach to digital marketing by investing in HubSpot. But now what? Kuno can help guide you through your HubSpot onboarding from the technical setup to providing strategic direction, ensuring you get the most out of your HubSpot investment.
It’s important to build a strong foundation by getting the technical aspects of the software set up correctly and by understanding the fundamental methodologies behind inbound marketing. Important questions should be asked during the process so that your initial setup will support your goals with a long-term vision and not be recreated over and over due to short-term requests and reactions.
Common topics and challenges for analysis include data integrations and imports from existing systems. It’s important to provide users and teams with the appropriate access levels based on roles and to have the proper field mapping and contact segmentation in the Hubspot customer relationship management (CRM) database.
How will you create, manage and report on the ROI for various campaigns? How will sales pipelines be built and what automation will need to be in place to support the sales, marketing and service teams?
Depending on your organization’s key performance indicators (KPIs), we’ll develop a customized process that fits your industry and business model. We’ll provide a team that has experience working with hundreds of other HubSpot users so you’ll have access to their knowledge and best practices.
Here are some examples of what you can expect from our HubSpot onboarding services:
Once your technical setup is complete, our team of experts will ensure you have access to the necessary resources so you can get the greatest possible value from the HubSpot platform. At this point, you’ll be ready to take your marketing to the next level with your own internal resources or you have the option to further engage with the Kuno team.