Marketing Campaign Services

Achieve Your Business Objectives and Impact ROI

Sophisticated marketing starts by understanding business goals and key objectives, then works backward—strategizing how to meet those goals through data-backed, creative campaigns.

Read on to see why digital marketing campaigns are essential to your business growth, as well as successful marketing campaign examples from Kuno Creative.

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The Power of Marketing Campaigns

When executed correctly, marketing campaigns provide impactful ROI for years to come.

Reach new customers

Increase brand awareness

Drive new opportunities to sales reps

Prompt more sales from your current database

Establish your brand as a thought leader in your sector

Create a pathway for upsells and cross-sells

Improve sales team efficiency, response rate and close rates

Proven Value of Email Marketing Campaigns

Fujifilm Australia Increases Contact Database by 259%

Fujifilm Australia, a Kuno Creative partner for numerous digital marketing efforts, wanted to reach a younger demographic to drive sales for its Instax camera. The campaign also included the creation of engaging landing pages to convert visitors into leads. Email marketing was also considered as an effective and affordable digital advertising strategy. With the goal of generating leads, the team developed a demand generation promotion through Facebook and Instagram that included video ads and static image ads targeting their six primary personas. The goal was to increase the database from 1,600 to 4,000 new contacts.

In the three and a half weeks the campaign ran, the campaign garnered 13,335 new contacts, resulting in 259% increase in contacts and a social post engagement increase of 227%, with a cost per lead of $0.37 overall.

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Professional Services Firm Blows Away Industry Averages

A food services provider wanted to increase brand awareness in the higher education sector following a rebrand. Understanding the customer journey was crucial in producing quality marketing solutions and improving customer retention. Kuno recommended focusing on differentiators, emotional appeal and real-world success. The campaign showcased a core message, which was then distributed through numerous channels where higher education decision makers could best be reached. This included orchestrating cross-channel campaigns to create personalized, consistent, and effective marketing efforts. Because of the years-long sales cycle, the main goal of the campaign was engagement.

Connected TV video ads resulted in more than 445,000 impressions with a video completion rate of 98% and a total average cost per completed video view of $0.03. Those who viewed the videos were retargeted with native ads, which resulted in 1,500 page views, a click rate of 0.20% (average is 0.16%) and a whopping on-page time of 4.9 minutes.

Additionally, ads ran on Demandbase, which reached 99% of targeted accounts (average is 90%) and click-through rate was 0.09% (average is 0.04%), as well as LinkedIn, which saw a click-through rate of 0.45% (average is 0.39%) and a time on page of almost four minutes.

StayOnline Generates $590,000 In Revenue

StayOnline provides power connectivity solutions to customers around the world. The campaign aimed to develop relationships with loyal customers through targeted social media engagement. The team identified the need to re-engage users with an abandoned cart ad through Facebook efforts. By focusing on attracting qualified traffic, they aimed to drive maximum engagement and conversions. Once the need was established, Kuno Creative was able to:

Increase ROI by way of Facebook advertising purchases
Decrease overall abandoned carts by encouraging return visits via Facebook ads
Drive new website traffic through Facebook ads

The outcome of these ad campaigns were $590,000 in revenue, 1.5 million people reached and nearly 7,000 clicks to the website.

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What is an integrated marketing campaign?

There is no marketing campaign template: Each one needs to be based on the target audience, goals, and budget; but there is an easy way to define the concept.

Integrated marketing campaigns showcase a single message or theme, distributing relevant and compelling content on channels where the target audience will find it and engage with it, ultimately leading to a predetermined outcome (such as a conversion or sale) that achieves business objectives. An integrated marketing campaign may include various formats such as web pages, email, apps, SMS, social media, and print. Delivering personalized experiences can help attract potential customers and exceed existing customers’ expectations, addressing challenges related to managing multiple suppliers, technology platforms, and maintaining brand consistency.