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Sustainable Marketing

Effectively Educating Buyers
About Your Green Efforts

Fortune 500 brands and growing companies are finding it more imperative than ever to communicate their sustainable marketing efforts to their buyers. From sourcing raw materials made from bio-based ingredients to commitments to energy conservation, your buyers want to know your organization is doing its part.

As “green marketing” continues to mature, it’s essential for your company to establish a strong brand identity and implement integrated strategies that can evolve.

We help organizations build authentic brand awareness and communication strategies for the long term, differentiating you from competitors. Partner with us for smart sustainable marketing insights that accelerate growth today and tomorrow.

Energy Marketing

Sustainable Marketing Examples That Got Results

We’ve been longtime partners with environmentally minded-organizations because of our level of expertise, ability to create educational and engaging content, and most importantly, our reputation for delivering results. 

Revamping the Brand Experience for Sustainability

When a global chemical company realized it was not showcasing its sustainable portfolio of products and services online, they came to Kuno to help develop a new brand story, SEO strategy, creative concepts and digital user journeys.

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The efforts created a clean user experience, strong sustainable marketing messaging and the coveted No. 1 search result on Google.

Engaging Prospects with Brand Promise

A Fortune 200 professional services provider needed a way for its sales team to better communicate its sustainability program to prospects. For one sustainable marketing campaign, Kuno helped outline the program’s eight priorities in an easy-to-digest, highly stylized HubSpot pillar page, putting the brand’s commitment and goals for reducing greenhouse gas emissions, food insecurity, inequality and more front and center.

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The webpage and resulting ad campaign helped sales professionals engage more than 800 prospects who remained on the page for an average of 4 minutes each, moving them further down the sales funnel toward multi-million dollar deals.
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Energy Supplier Increases Traffic 419%

This supplier wanted to drive more organic traffic to its website by improving blog readership. It also wanted to better utilize marketing automation to improve customer engagement and loyalty. Kuno’s combination of blogging and email marketing improved engagement and conversions. Within the first year, the company significantly increased its website traffic, blog subscribers and brought in more than 2,000 new business contacts.

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Within one year of partnership, the energy supplier saw 419% increase in organic traffic, 75% increase in blog subscribers and 25% increase in new contacts.

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Kuno Knows How To Market Sustainability

Buyers are actively seeking sustainable products or working with companies that practice sustainability—and they’re willing to pay more to do so. How will your company stand out to take the lead?

The answer is through content — emotionally charged content that resonates with and evokes buyers to make a change. The benefits of inbound marketing have proven particularly impactful here. As buyers become interested in clean concepts and the options available to them, they seek out information to help them become better informed before using their purchasing power.

Using content to not only join a relevant conversation but to begin sparking those conversations, allows you to tell your unique story and demonstrate thought leadership at the right time, to the right people. By providing buyers with helpful content, you can guide them along their path to purchase. 

Energize Your Sustainable Marketing

Schedule a free consultation with a Sustainable Marketing Consultant.

   
     

Using Content to Educate Renewable Energy Buyers

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Renewable Energy Content Marketing

Powerful Personas Boost Renewable Energy Marketing

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