Industry
Manufacturing
Company Goals
To help engineers achieve success in their products, without having to worry about connector or cable assembly failures in the field.
Company Vision
To become a trusted source of connectors and cable assemblies in the manufacturing industry.
Organic Channel Development
Why partnered with Kuno
Kuno Creative has worked with iCONN Systems in various capacities and has achieved success with website content strategies, website development, UX, and more. Additionally, Kuno's SEO experts integrated a HubSpot SEO strategy which dramatically increased iCONN's success when it came to search engine optimization.
Expectations of partnership
Over time, Kuno's HubSpot SEO strategies would help iCONN achieve more Featured Snippets, improve keyword rankings and ultimately increase traffic to the website. iCONN would help with subject matter expertise to ensure the technical information was accurate.
Benefits Kuno offered
Through the use of various tools and techniques, Kuno could significantly improve iCONN’s SEO rankings. Kuno’s knowledge of SEO trends and opportunities allows for growth over time, rather than immediate results. The strategy would allow for continuous improvement.
SEO Strategy Goals
To align with iCONN’s vision of becoming a trusted source for manufacturers connector and cable assembly needs, they needed to increase their online presence and visibility. They wanted to drive more traffic to their website organically. In addition to the website and ongoing blogging efforts iCONN was already working with the Kuno team on, Kuno’s SEO services would help them achieve more organic results.
HubSpot SEO Strategy
Services utilized: Search Engine Optimization and Content Strategies
Our organic strategy for iCONN started with a focus on the fundamentals of search engine optimization. We began building a strong organic foundation by creating effective page titles, meta descriptions with strong CTAs, and optimized page copy along with a technically sound website.
From there, we also targeted featured snippets or “People Also Ask” results along with the keywords that were generating the most conversions.
Search Engine Optimization Campaign KPIs
Keyword Rankings
The number of keywords ranking on the first page of Google or the top 10 positions of organic search results for iCONN increased by 482% in 24 months (27 vs. 157). The number of keywords in the top 100 also increased by 319% during that time (360 vs. 1,509).
Organic Traffic
There were 802 organic sessions prior to our SEO campaign. Twenty-four months into the campaign, that number improved to 3,428, which represents a 327% increase in organic traffic.
New Organic Contacts
One year prior to implementing our SEO services, we generated 75 new contacts through the organic channel. During our first two years of the SEO campaign, we consistently generated annually 60%+ more new contacts organically than before our search engine optimization strategy was implemented.
Featured Snippets
We initially had one featured snippet. In 24 months, we increased to eight featured snippets that are generating roughly 1,000 organic users per month.
“People Also Ask” Search Results
Prior to our SEO campaign, we did not have any keywords ranking in the “People Also Ask” section of Google’s search results. Twenty-four months after the campaign started, we had 73 keywords ranking for this feature driving roughly 300 organic users per month.
SERP Visibility Improvements
The visibility index is based on the click-through rate (CTR) that shows a website’s progress in Google’s top 100 for keywords from the current tracking campaign. A 0% visibility means that the domain isn’t ranking in Google’s top 100 results for any of these keywords. 100% visibility means that the domain keeps the first position in the SERP for all of these keywords.
In two years, iCONN’s visibility index score improved by 302% from a 3.7% score to a 14.9% score.
