To be the go-to source for plants and plant care needs. All plants are grown in an environmentally friendly fashion, using highly efficient growing techniques, water conservation, and a sustainable heat source.
In 2009, Green Circle Growers (Just Add Ice’s parent company) needed a partner to help them with creative needs. They partnered with Kuno to help put their new brand, Just Add Ice, on the map through branding and marketing.
Since Just Add Ice initially partnered with Kuno, their needs have evolved with the changing market and the expectation has been that Kuno keeps up with those evolving needs. Over the years, Kuno has brought new strategies to the table as needed, such as SEO, paid media, and new technology.
Through the use of various tools and techniques, Kuno significantly improved Just Add Ice’s SEO rankings and increased sales. Kuno’s knowledge of SEO trends, content marketing, and email marketing allows for growth over time, rather than immediate results. This strategy allows for continuous improvement.
Just Add Ice wanted to identify the best times and methods to drive customers to make purchases. With this challenge in mind, Kuno designed a strategy using content marketing, SEO, and demand generation that would push the right plant products out of the greenhouse at the right time.
Because Just Add Ice is a business-to-community (B2C) brand, we see an increase in sales every time an email is sent and new content is created — the more emails and content, the better. Kuno also strategically promotes specific products based on season and availability.
All of Just Add Ice’s campaigns are planned around major holidays, as well as other important events like Breast Cancer Awareness Month, Indoor Plant Week, and wedding season.
Kuno’s SEO team completed keyword research and the content team created messaging to attract the right visitors. This resulted in a huge gain in contacts (leads, opportunities, and customers) over the last three years. Calls-to-action strategically placed within that content helped drive customer conversions. In just three years, Just Add Ice’s contact database increased by 42%.
Through our SEO efforts over a three-year period, we have seen great success. Organic traffic drastically increased from 4,834 to 219,556. Also, keywords ranking in Google’s top 10 increased from 2,262 to 3,114 and keywords ranking in the top 100 also increased from 7,963 to 12,588.
Through content marketing, email marketing and improved SEO efforts, Kuno exceeded sales goals year after year.
Increased by 200%
Increased by 74%
Increased by 42%
Increased by 34%
Increased by 493%
Increased by 24%
“They have been a critical component of our marketing strategy for Green Circle Growers and our largest B2C brand Just Add Ice. They bring a wealth of design, technical, content creation, market research, eCommerce and email marketing skills. In addition, Kuno continuously brings new ideas to the table that we test and for the most part implement at a large scale with positive ROI results.”