Whether you’re new to the game or just looking to enhance your video marketing for business models, your strategy must ensure that your video marketing campaigns hit your goals and drive your social media forward.
But how do you do it? What’s a good place to start? Do you need high-end video production? Should you do an explainer video? Or a demo video?
The beauty is that you don’t need to answer all of these questions individually because if you apply certain tactics, it can help you to create compelling, inspiring, on-brand videos every time.
With any video marketing strategy, your end goal will always be to attract more customers. But coming out of the gate with a sales pitch can backfire on you. Instead, tell a great story about your product or service that will win people over. Your video should be centered around the story, not the sale.
Here’s a video we produced for Safe-T-Cover. They make outdoor, above-ground enclosures for backflow preventers. If you don’t know what a backflow preventer is, it’s OK — I didn’t either. I also didn’t know the dangers backflow preventers that are installed in underground vaults pose to the people who have to test them.
This video tells THAT story.
It’s such a great story for so many reasons. It’s emotional, it helps to solve a problem, and it’s educational. One of the most powerful methods you can use for video marketing is to educate your audience.
You only get one chance to make a good first impression, so don’t miss out on it. Treat the first 10-15 seconds of your video like it’s the lead story in a newscast.
If you have a strong emotional sound bite or great clip, get it out front. You can always go back to it again, later in the story.
Take this video we did for Mercy Health’s new birthing center. There are two things that can always turn a good story into a great one. It’s babies and puppies. Everyone loves babies and puppies, so we naturally led with a shot of a cute little baby in mom’s arms.
We even use a baby for the thumbnail. Can’t get enough of that cuteness.
When deciding who is going to star in your video, find people who are passionate about the subject of the video and are not afraid to let their feelings show.
A great example of this is in this video we produced for Aramark. As part of its offerings, Aramark provides ways to curb food insecurity, especially on college campuses. Representatives from the University of California at Irvine shared their stories. But it’s the emotion of the people we talked to that makes this come alive.
The story is centered around the kids who are being affected by food insecurity. But by making the most of the emotive power of video, you can appeal to your consumers’ needs and hidden desires.
Ensure your videos are tagged with relevant long-tailed keywords and fully explained with fleshed out descriptions and unique titles. If there’s a hole in the market, Google needs you to fill it out and help you rank.
If you like the sound of some of these video marketing tactics but aren’t sure how to capture leads this way, try placing a strategic and relevant call-to-action at the end of your video, as long as it fits into your overall story.
If you’re interested in getting started, check out our video marketing page to find tips on how to create great videos and see our video marketing examples. Or take a look at some additional examples of the videos we’ve produced for our clients.