If you’ve ever wished you could clone yourself just to keep up with all the emails, customer questions and content creation, we have good news. Agentic AI is here to make your life a whole lot easier, automating complex tasks and tackling customer service inquiries when human intervention isn't always necessary.
Agentic AI refers to autonomous agents, artificial intelligence systems capable of decision-making and task execution without constant human oversight. Built on large language models (LLMs) and advanced reasoning algorithms, these agentic AI systems are designed to handle multi-step tasks, adapt to new inputs in real time and make decisions in line with predefined goals.
That means they can do things like:
In marketing, customer service and sales, that means you’re looking at tools that are:
Autonomous AI agents simulate human decision-making by using defined roles and dynamic input analysis. They work toward specific goals—whether that’s routing a support ticket or qualifying a sales lead—by analyzing customer behavior, preferences and conversation data in real-time to execute tasks effectively.
Think of an autonomous AI agent as a really smart digital coworker, adept at problem-solving and efficient task execution. You give it a role, a little training and access to your systems and it takes it from there. Some real-world examples include:
And while they’re smart, they’re also manageable—you set the boundaries and rules and you can update them anytime.
You’ve likely seen these agents in action: a chatbot that helps resolve tier-1 support issues or an automated assistant that directs your question to the right department. These tools are no longer novelties—they’re becoming essential to modern business operations, especially as they analyze vast amounts of data.
In many companies, teams are overextended. With lean teams comes the inevitable outcome where individuals wear many hats or shift priorities at a moment's notice. Marketers, for instance, are juggling the ongoing duties of writing content, running campaigns, managing CRMs, analyzing data and so forth.
Agentic AI lightens that load in a way that showcases its capabilities, saving time while preserving and even at times improving the customer experience. Here’s how:
Major Time Savings: No more answering the same “Do you have a manual for XYZ machine?” type questions. AI handles the FAQs while your team focuses on complex, high-touch work.
Around-the-Clock Support: Your customers don’t care if it’s 3 AM. Agentic AI doesn’t either. These tools respond instantly, guide users to answers and escalate as needed—all without clocking out.
Better Personalization: Because these tools use behavioral data, they can tailor responses in a way that actually feels human. Think “Hey, saw you were checking out our packaging solutions—need help finding specs?” instead of “How can I assist you today?”
Scalable Growth: Whether you’ve got 10 site visitors a day or 10,000, AI agents scale without needing extra hires or burnout, thanks to their ability to process real-time data.
Data You Can Use: Most Agentic AI tools include performance dashboards that show you exactly what’s working (and where the AI needs help). You’re not flying blind.
In real-world applications, companies report faster ticket resolution, higher conversion rates, and better customer sentiment when agentic AI is deployed strategically.
HubSpot’s Customer Agents harness agentic AI to support marketing, sales and service teams through smart automation and real-time customer interactions. These AI-powered tools do more than respond—they learn, adapt through continuous learning and optimize over time.
HubSpot’s Customer Agents are built right into your CRM. That means they’re not guessing when they talk to your customers—they’re referencing actual contact records, behavioral data and lifecycle stages.
Because they’re native to HubSpot, setup is pretty close to effortless—and they can tap into your workflows, lists and contact properties out of the box.
With HubSpot and Breeze AI, businesses can:
Within the platform, Customer Agents are easy to configure. You can customize tone, behavior and response logic, and assign them to specific chatflows that appear on targeted pages. Setup includes triggers, welcome messages and fallback handling—all without coding.
HubSpot AI personalizes the entire customer journey. It uses behavioral data to deliver relevant messages and recommendations, which can lead to:
We all know about ChatGPT at this point. But what you might not know is that you can create your own GPT—customized to your brand, your tone and your goals.
These custom GPTs can be trained with your product info, brand guidelines, service documentation, FAQs, customer personas or past work examples. Then you plug them into your workflows, customer service chats, email assistants and more.
Custom GPTs are fine-tuned versions of generative AI models trained specifically on a company’s knowledge base, tone and messaging, utilizing natural language processing. Unlike generic chatbots, they provide nuanced, brand-aligned responses to user queries.
GPTs can:
Example prompt: "What’s the best product for high-speed fabric welding?"→
Response includes a product link, helpful resources and a “Learn More” CTA.
With intent-based logic, Custom GPTs can:
Tone, clarity and confidence remain consistent, building trust and boosting satisfaction with every interaction.
At Kuno, we helped Miller Weldmaster implement a Customer Agent powered by HubSpot’s Breeze AI. A global manufacturer of industrial fabric welding machines, their team wanted to better support their customers while reducing the manual workload on their team.
Working with Kuno, they built out:
We fed in product guides, manuals, videos, FAQs, and support documentation. The result? A bot that can answer even the technical stuff (with accuracy!) in a conversational way.
We integrated the GPT into a 24/7 support chatbot on their site. It helps customers troubleshoot, access manuals and even guides them through basic maintenance.
If the AI can’t solve the issue? It creates a support ticket and routes it to the right human—with all the context included.
On the sales side, the chatbot now asks pre-qualifying questions and adds that info to the contact record. Reps don’t waste time with dead-end leads.
As a bonus, the team at Miller Weldmaster didn’t have to overhaul anything. The tools plugged right into their existing HubSpot setup.
We learned a lot from working with Miller Weldmaster, and we’re happy to pass some of that intel along:
Train the AI with the right stuff: Your custom GPT is only as smart as the info you give it. Make sure you’re feeding it up-to-date, useful content. Think videos, manuals, blog posts, sales decks, emails—whatever you’ve got.
Make your chatbot approachable: Nobody wants to talk to a robot that sounds like a robot. We helped Miller Weldmaster create a friendly tone and guide users through simple interactions. Little things like “Need help troubleshooting?” go a long way.
Set boundaries and fallback plans: Sometimes a human needs to step in. Make sure your AI knows when to escalate, and make it easy for the customer to reach someone if needed.
Additionally, prompts like “Need more info?” or “Read our tech guide” direct users toward valuable site content. By embedding SEO-friendly keywords and internal links, Custom GPTs also support organic search visibility.
Miller Weldmaster uses built-in HubSpot reports to monitor:
These insights allow for ongoing optimization and improved customer outcomes.
Honestly? You don’t have to go all-in at once. Start small. Here’s how:
If you’re already using HubSpot, you’ve got a major head start. And if you’re working with a partner like Kuno? Even better. We can help you build, train and optimize every step of the way.
Kuno Creative brings deep strategic and technical expertise to AI implementations. Whether you’re just exploring AI or ready to roll out a full-scale integration, we provide end-to-end support—from planning and training data prep to optimization and reporting.
AI systems can be powerful tools when trained and used properly. While no AI solutions will replace the complexity or depth of the human mind and spirit, AI agents learn how to help us with specific tasks that elicit measurable results, such as:
Whether it’s a custom GPT that knows your brand better than your intern, or a Customer Agent that handles your customer queries while you sleep—this tech is ready right now. With the right mix of human oversight and intervention, we're experts at enabling AI agents to operate independently to help with repetitive tasks.
Let’s build something smart together for your business. Contact us today.
Agentic AI refers to a type of AI system that can operate independently—meaning it can make decisions, gather information and complete complex tasks without someone steering the wheel. These AI agents aren’t just waiting for instructions—they’re acting with intention. Whether it’s answers support tickets or helps qualify leads, Agentic AI operates with autonomy that feels almost human.
Agentic AI takes care of the repetitive stuff so your human team can focus on higher-level conversations. It offers instant responses, reduces wait times and can handle complex tasks like triaging requests or providing product-specific guidance. AI agents gather data from previous interactions and use it to create a more personalized, efficient experience for your customers.
Yes! HubSpot is ahead of the curve here. Their AI agents and customer service tools are built right into the CRM, which means setup is straightforward and doesn’t require heavy customization. You can connect your workflows, tickets, contact data, and even knowledge base with just a few clicks.
Custom GPTs are specialized Generative AI models trained on your business’s specific data. Instead of a generic AI that knows a little about everything, these models know a lot about you. You can load them with brand guidelines, product docs, internal processes—even tone of voice. From there, they can answer questions, draft emails or generate content that actually sounds like your company wrote it. After all, in a sense, you did.
Think of a Custom GPT as a conversational search engine built just for your site. Instead of users bouncing when they don’t find what they need, the GPT keeps them engaged—answering questions, guiding them to pages and recommending content. This reduces bounce rate, increases time on site and tends to encourage more internal clicks, all of which signal to Google your content’s legitimacy, along with your website and brand.
There are some, yes—but they’re manageable. Risks include occasional inaccuracies, hallucinations (when the AI confidently makes something up), or outdated information. That’s why it’s important to regularly monitor outputs and keep your GPT trained with up-to-date data. With Agentic AI systems, you can also program in confidence thresholds and escalation points to ensure a human jumps in when needed.
Most businesses see a noticeable difference within the first few weeks—especially when the GPT is used for support or lead gen. You’ll likely see an increase in engagement, more qualified leads and fewer repetitive tasks on your plate by integrating multiple agents into your workflow. Over time, as the model learns and your team refines it, those results should only get better.
Key KPIs to watch include:
These metrics will help you gauge not just performance, but also where your AI agents can improve.
Agentic AI can be very beneficial for small businesses that have digital processes that can be automated, want to increase efficiency without hiring more staff and are open to learning and adopting new technologies.
However, small businesses should start incrementally, choosing use cases that offer quick wins (like automated customer support or lead follow-up), and scale from there.
Tools like HubSpot make it incredibly simple to implement AI agents and custom GPTs—no dev team required. You get 24/7 support, smarter workflows, and a more responsive customer experience without hiring more people.
We help you every step of the way—from strategy to execution. That includes:
We don’t set and forget—we help you build an AI system that actually yields results.
