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AI platforms process billions of queries every day, making AI search one of the most powerful ways for brands to be found online. Companies that combine AI-powered discovery with traditional SEO are seeing stronger visibility, higher-quality traffic and measurable growth.
Kuno Creative helps brands stay ahead by blending SEO fundamentals with strategic, advanced AI optimization, allowing your business to connect with audiences wherever they search.
Like standard SEO, AI SEO is multi-faceted. Our team approaches AI SEO with a clear framework that connects technical precision, content strategy and platform expertise, so brands see measurable improvements in less time.
We strengthen your site’s technical foundation so AI crawlers can easily access, understand and trust your content.
We create content that builds authority, answers intent-minded questions and earns real estate in AI summaries.
Every AI platform interprets information differently. We tailor your content and structure to fit each one’s unique requirements.
As AI changes how information is discovered, new types of optimization are expanding beyond your usual SEO. Terms like AI SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) each speak to a different visibility layer within this new search ecosystem.
Regular SEO continues to be the foundation for reach and credibility. AI SEO takes that foundation further, optimizing for AI-driven platforms. Within those platforms, GEO focuses on how generative AI models create and summarize new responses. AEO, meanwhile, helps with getting your content selected, cited and featured accurately in AI-generated content.
The table below outlines how each discipline supports your broader search strategy, creating a cohesive web of discovery that keeps your brand visible, credible and trusted across platforms.
Behind every strong AI SEO strategy is a clear, repeatable process. Our approach connects the technical, creative and analytical sides of SEO to tap into new opportunities to be found.
The process starts with evaluating how your brand appears across AI search platforms like Google SGE, ChatGPT, Perplexity and Copilot. This reveals where you’re gaining traction and where there’s untapped potential.
We then turn our attention to analyzing your competitors to best understand how they’re being surfaced in AI search results. Tracking citations and mentions helps identify where your brand can earn authority and close visibility gaps.
Our team reviews your existing content to find where it falls short for AI-driven discovery. We identify areas to expand context, depth and structure to meet evolving AI expectations.
Our SEO experts examine the technical health of your site through the lens of AI crawler accessibility. This includes schema, site structure and speed to make it so that AI systems can easily interpret and trust your content.
Using all collected insights, we craft a platform-specific strategy to strengthen AI visibility and organic performance. Each plan includes tools to monitor citations, measure referral traffic and sustain long-term discoverability.
The manufacturer needed stronger visibility across AI search platforms to generate leads in a niche market.
Kuno combined proven SEO with AI-focused optimization to improve discoverability and authority.
In just six months, AI search drove 583 ChatGPT sessions, influenced six quotes, earned 22 AI overviews, and delivered double-digit year-over-year growth in organic traffic and leads.
The entire Kuno team quickly grasped our technology and go-to-market strategy. Over the past year, they've played a crucial role in delivering measurable results through lead generation, content creation, SEO implementation, and more. They have been a valuable extension of our team.
"Kuno has transformed the way we approach search. Their ability to blend traditional SEO with AI-driven tactics has made our content more visible across every platform, including ChatGPT, where we’re now seeing sessions convert directly into quotes. Their strategic guidance, from keyword-driven outlines to AI-optimized content, has strengthened our authority and ensured we stay ahead in a rapidly changing search landscape."
Partnering with an experienced agency gives your brand a faster, more strategic path to discoverability in AI-driven search. Agencies bring deep expertise in both standard SEO and emerging AI optimization, supported by proprietary tools and real-time performance tracking. With dedicated specialists managing technical audits, content strategy and platform-specific tactics, you get speed, accuracy and real impact in return.
AI SEO delivers the best results when it’s connected to a larger content and demand generation strategy. An integrated marketing agency like Kuno Creative bridges that gap, combining technical optimization with content marketing, brand messaging and lead nurturing. Your AI-optimized content becomes part of a cohesive system that attracts, engages and converts your ideal audience.
AI SEO applies to a growing network of platforms that use artificial intelligence to interpret, summarize, and recommend content. Key players include ChatGPT, Google’s AI Overviews, Perplexity, Gemini and Microsoft Copilot, as well as voice assistants like Siri, Alexa and Google Assistant. Each platform has its own algorithms and content preferences. Some prioritize structured data and authority, while others emphasize conversational tone or citation quality.
Results can vary based on your starting point, site health, and the competitiveness of your industry, but most businesses begin seeing measurable improvements in AI search visibility and traffic within two to four months. Like traditional SEO, AI SEO compounds over time. The more consistently you optimize for AI-powered platforms, the stronger your reach and authority become.
AI-driven search platforms update as they retrain on new data and adjust to user behavior. This means presence in AI summaries or recommendations can fluctuate. Ongoing optimization and monitoring, especially tracking brand citations and mentions within AI platforms, are key to maintaining steady visibility over time.
As AI-forward discovery grows, fewer users are scrolling through pages of search results. Instead, they’re reading synthesized answers directly from generative engines. GEO helps brands stay visible in this new environment by ensuring their content is recognized, referenced and represented within those summaries where attention and trust are earned in a few lines.
Absolutely. Keyword research, on-page optimization and technical site health are still necessary to help both search engines and AI tools understand and trust your content. What’s changing is how that content is interpreted and surfaced. As AI models learn and evolve, these same SEO principles support broader goals to appear in generative summaries, voice responses and AI-powered recommendations.