Marketing Agency Pricing

Q: Why do marketing agency prices vary so widely?

Prices vary based on scope, expertise, channels managed, and whether agencies offer strategic guidance alongside execution.

Q: Are rigid scopes of work a red flag in B2B marketing?

Yes. Rigid scopes can limit flexibility as your needs evolve. A strong partner adapts strategy and execution to align with changing goals.

Q: How can I tell if a marketing agency’s pricing is worth it?

An agency's pricing is worth it if it comes with clear ROI, transparent strategy, and alignment with your growth objectives.

Q: Why doesn’t Kuno price hourly like some agencies do?

Hourly pricing doesn’t reflect strategic value. Kuno uses flexible pricing aligned with outcomes, not just time spent.

Built for Growth,
Designed Around You

Invest in a Partner Who Grows With You

If you’ve worked with agencies before, you may have experienced broken promises or execution without strategy. We take a different approach.

At Kuno, you’re not just hiring us for deliverables. You’re gaining a team that provides strategic guidance tailored to your business goals, data-informed insights and ongoing consultation, and flexible scope as your needs evolve.

Your objectives and budget aren’t fixed. Neither is our approach. We maximize your investment by adapting strategy and execution to fit your stage of growth.

Over 25 years of helping brands grow

Strategic Talent Without Big-Agency Overhead

You’ll work with experienced marketers, strategists, and RevOps pros who care deeply about your results.

You get senior-level expertise without the red tape. Our pricing structure gives you:

Accessible Expertise

More accessible than large, high-cost firms

Collaborative Strategy

More guidance and alignment than solo freelancers

Purpose-Driven Growth

Ideal for companies scaling with intention

Tailored Pricing for B2B Marketing That Works

No two businesses are the same. Your marketing plan and investment shouldn’t be either.

Our pricing is customized based on key factors:

Your Growth Goals

Whether you’re after steady gains or rapid scaling, we match your pace.

Your Marketing Channels

Paid media, inbound, SEO, content, RevOps—we’ll prioritize what drives value.

Your Tech Stack

Especially in RevOps, we create solutions that enhance (not hinder) your tools.

Your Internal Bandwidth

Collaborate with us closely or let us lead the charge.

What Should You Expect To Invest?

We prioritize repurposing existing resources before recommending more investment. And when we do recommend an increase, it comes with a clear rationale and ROI.

Most companies invest 5–20% of revenue into marketing. We help you:

Find your place in that range

Make your budget work harder

Adjust as goals or business conditions shift

What You’ll Get From a Strategy Session

Before pricing, let’s understand where you are and where you’re going. In your free, no-pressure session with our senior team.

During your strategy session we will:

Discuss your challenges and big-picture goals

Identify early wins and long-term growth paths

Share a tailored roadmap including scope, timeline, and pricing

We’re More Than a Vendor. We’re Your Growth Partner.

With thoughtful strategy and strong execution, we help you make the most of every B2B marketing dollar.

Let’s Plan Your Growth

You won’t get a generic playbook. You’ll get a team that:

Truly understands your business

Brings fresh thinking to every engagement

Works as an extension of your in-house team

Common Questions & Answers

Why do marketing agency prices vary so widely?

Marketing agencies structure pricing based on factors like team experience, service depth, engagement scope and client goals. A boutique firm may charge less than a large agency but offer more personalized support. Likewise, a higher price point may reflect strategic guidance. Look beyond hourly rates, evaluate what’s included and what outcomes you're likely to get.

Are rigid scopes of work a red flag in B2B marketing?

Not necessarily, but they can be limiting. A rigid statement of work might prevent your marketing agency from shifting focus as business priorities change. Many businesses benefit from working with agencies that allow for periodic scope reviews or the reallocation of budget across services.

How can I tell if a marketing agency’s pricing is “worth it”?

Ask how the marketing agency defines success, what metrics they’ll track and how they’ll report on performance. The best agency partners will connect pricing to clear outcomes like lead quality, pipeline growth, or customer retention and help you measure progress in a way that’s meaningful to your business.

Why doesn’t Kuno price hourly like some agencies do?

Hourly pricing can lead to unpredictability and a focus on task-tracking over results. We rely on retainer-based pricing to offer consistent, fixed monthly costs that prioritize outcomes. This gives our team the flexibility to shift focus as needs change without billing you for every adjustment.