While completing clinical trials, RapidAI’s focus was on giving users and customers the best possible experience. When ready to go to market with their products, they needed to have a dynamic website and collateral.

The overarching goal was to showcase how artificial intelligence could assist in clinical decision making and reduce time to treatment. Buyer personas and keyword research laid the groundwork for compelling messaging, while a website and logo redesign — and a name change from RAPID.ai to RapidAI — supported a user experience that drives more conversions.