While completing clinical trials, RapidAI’s focus was on giving users and customers the best possible experience. When ready to go to market with their products, they needed to have a dynamic website and collateral.
The overarching goal was to showcase how artificial intelligence could assist in clinical decision making and reduce time to treatment. Buyer personas and keyword research laid the groundwork for compelling messaging, while a website and logo redesign — and a name change from RAPID.ai to RapidAI — supported a user experience that drives more conversions.
Six months after the new website launch, website traffic increased by 147% and new organic contacts increased by 1,373%. RapidAI even achieved the number one spot in Google for a critical keyword: stroke software.
“Their work is creative and fresh. Their team is smart, thinks outside the box and [is] a pleasure to work with.”