Introduction
As a fast-growing workplace management solution provider, iOFFICE was on a mission to expand their reach and modernize their digital presence. The company saw the need to transform their website into a dynamic, conversion-focused platform while establishing a comprehensive inbound marketing strategy to attract new visitors, build trust with target audiences and move leads more efficiently through their sales funnel.
The Challenge
To move beyond their competitors, iOFFICE needed their website to evolve: after all, if your site looks out-of-date, chances are people will think your software is, too.
iOFFICE also saw the potential inbound marketing offered to attract visitors, convert leads and close deals. They wanted to develop customer relationships and target buyers with a more multi-faceted approach.
The Partnership
Pinpointing Personas
A team of brand journalists at Kuno Creative interviewed iOFFICE employees and customers to develop buyer personas. This created the foundation for optimizing iOFFICE’s site user experience through constant monitoring and assessment of their user journey and conversion paths.
Launching a Revamped Content Strategy
The Kuno team also used these insights to launch an on-site content strategy that included persona-specific long-form content, including blog posts, eBooks, webinars and guides. These elements consistently generated organic traffic and converted visitors into leads.
Implementing Email Campaigns and Nurturing
Email campaigns further nurtured qualified leads to turn over to the sales team for engagement. Moving leads down the sales funnel proved to be essential: half of those who watched iOFFICE’s demo video converted into customers.
HubSpot Optimization
iOFFICE also gave Kuno the chance to optimize its HubSpot software by providing ongoing website updates and maintenance. That way, iOFFICE could capitalize on what is working in real time.
Enhancing Brand Experience
Kuno ensured clarity and consistency through website design strategy, content and blogging strategies, multimedia production and graphic design for iOFFICE's digital initiatives.
Key Wins
Through their partnership with Kuno, iOFFICE achieved impressive performance improvements, including:
- 44.72% increase in website leads
- 83% increase in marketing-to-sales qualified leads
- 33.54% increase in organic website traffic
- 66% increase in new customer acquisition
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