iOFFICE is one of the fastest-growing workplace management solution providers in the United States. The company equips C-suite executives, strategic planners and facilities managers with real-time data and communications software.
To move beyond its competitors, iOFFICE needed its website to evolve—if your site looks out-of-date, chances are people will think your software is, too.
iOFFICE also saw the potential inbound marketing offered to attract visitors, convert leads and close deals. The organization wanted to develop customer relationships and target buyers with a multi-faceted approach.
The team also used this information to launch a content strategy that included persona-specific long-form blog posts, eBooks, webinars and guides for the iOFFICE website. These elements are constantly generating organic visits and converting visitors into leads.
Kuno ensures that all brand aspects are clear and consistent through website design strategy, content and blogging strategies, multimedia production and graphic design for iOFFICE's digital initiatives.
Kuno continuously measures iOFFICE's webpage performance to better understand what their buyers expect. Based on regular website performance reviews, Kuno repeatedly makes improvements to iOFFICE's website experience and keyword objectives, resulting in marketing conversions and sales growth year-over-year.
The bond between iOFFICE and Kuno Creative continues to grow. The team will amplify its SEO efforts to identify quick wins and longer-term keyword strategies to improve organic traffic. To further help move leads through the sales funnel, Kuno is creating persona-centric videos for the iOFFICE website.