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CASE STUDY

Professional Services Agency Wins 7 New Customers Re-engages Clients With Digital Marketing

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  • COMPANY
    A leading language services agency
  • INDUSTRY
    Professional services
  • KUNO SERVICES PROVIDED
    Email Marketing, Content Marketing
THE CHALLENGE

A better way to reach customers

The client already had a well-established contact database but wanted to keep existing clients engaged and remind them to make better use of the company’s on-demand services. It had not had regular contact with its inactive clients for some time and wanted to begin reaching out to them more frequently.

The company also wanted to increase awareness of a new technology and turn longtime prospects into customers. A typical customer for this company has an annual revenue of more than $500,000, with the potential to spend thousands of dollars on services each year.

CLIENT QUOTE

“We’re encouraged by the initial results we've seen through our content and email marketing efforts.”


Professional services provider marketing manager 

The Processes

How we did it

A brand journalist interviewed key stakeholders and conducted research to develop a marketing plan that included weekly blog posts, a short guide to promote the new offering and a series of emails. The brand journalist formed the content strategy but consulted subject matter experts for 
guidance. 



With Kuno’s assistance and HubSpot’s marketing automation platform, the company sent a series of three emails to introduce the new technology and invite customers to request a demo. 



Email marketing took place in conjunction with regularly published blog posts to support the campaign. 


How Do Your Email Metrics Compare To Your Competitors?

Healthcare:

  • Open rate: 26.1%
  • CTR: 3.5%

Manufacturing:

  • Open rate: 25.9%
  • CTR: 3.5%

Professional Services:

  • Open rate: 21.6%
  • CTR: 3.4%

Software/online services

  • Open rate: 20.8%
  • CTR: 2.7%
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THE RESULTS

Exceeding Expectations

The first series of emails was well-received and led to a number of new requests 
for video demos and consultations.

Here are some highlights:

32%

OPEN RATE FOR THE FIRST EMAIL

8.6%

CLICK THROUGH RATE

125

PEOPLE REQUESTED A DEMO AS A DIRECT RESULT OF THE EMAILS

347

People visited the
 Contact Us page as a 
result of the emails

54

People requested a consultation

7

new customers

“Email marketing is still one of the most cost-effective ways to re-engage contacts who haven’t been active in awhile, and these results show it.”

Annie Zelm, content department manager at Kuno
What's Next

Continued Email 
and Content Marketing Success


Building on these early successes, Kuno and the client continue working together to ensure their email and content marketing strategy pays off. That will include more refined lead scoring, better segmentation of the company’s database, increased email personalization and increased alignment among the marketing and sales team.

REQUEST A CONSULTATION

Learn more about how content marketing can help your organization get results.

Contact us
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