Technology companies are built on innovation and a mission to disrupt the status quo with products or solutions that can, quite literally, change lives. But you know it takes more than a brilliant idea and pure grit to achieve limitless success. It also takes a steady flow of high-quality leads, customer loyalty and a positive reputation.
But how do you know you need to hire a technology marketing agency in the first place? Today, we’re delving into the three telltale signs it’s time to hire a digital marketing agency, plus a few tips on choosing the right one.
3 Reasons Your Tech Company Needs a Tech Marketing Agency
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You can’t manage digital marketing in-house
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You’re not bringing in the right leads
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You want to scale, but you’ve hit a plateau
Like every investment your company makes, you want to ensure a digital marketing agency is necessary before you fork over the budget. And who can blame you? Making the wrong investments prematurely can cause significant harm to your organization. On the flip side, you know attempting to manage digital marketing services yourself isn’t a wise strategy either. So, what should you do?
If you’re experiencing any (or all) of these pain points, it’s time to partner with an agency.
1. You Can’t Manage Digital Marketing In-House
Digital marketing isn’t cheap. And if you launch marketing efforts without a clearly defined strategy (and the right talent to manage it), you could be throwing away hundreds or thousands of dollars with every campaign. Agencies can manage specialized services like search engine optimization to enhance your online visibility and drive organic traffic.
Whatever the case, outsourcing the responsibility to an agency full of experts can ensure your marketing budget is being applied in a way that’s designed to drive the highest possible ROI.
2. You’re Not Bringing in Qualified Leads
Is your sales team complaining that all leads are bad? Maybe you’re generating tons of leads, but only a small percentage of them fit the bill. Lead generation is crucial for attracting and nurturing potential clients. Or perhaps you’ve narrowed your focus too much, and you’re struggling to bring in enough new business to sustain your growth. In either scenario, a digital marketing agency can help.
These experienced pros can help identify what’s causing your lead woes and design marketing campaigns that target the right audience, with the right message, at the right time, and in the right place. They can also improve the quality of your leads by creating integrated marketing programs that generate qualified leads, starting with strong branding and messaging.
3. You Want to Scale, But You’ve Hit a Plateau
Lots of technology companies enjoy a period of rapid growth, followed by a period of stagnation. And while you may have initially sped ahead of competitors, that plateau is their opportunity to overtake you. Luckily, a digital marketing agency can help you bust through the stasis and get your business back into high-growth mode with tailored marketing strategies.
Top agencies can help you refine your messaging, refocus your target, and generate new demand. They can help you gracefully enter new markets, grow your share of existing markets, and identify ways to deepen engagements with current customers. Additionally, targeted campaigns can enhance lead generation, reduce marketing costs, and ultimately lead to improved conversion rates and business success.
All of this sounds great, right? But to achieve any of the above, you first need to find the best agency for your business.
How to Find the Right Tech Marketing Agency for Your Tech Marketing
If you’ve never worked with a digital marketing agency before, the prospect of finding one for technology businesses can be a little daunting. There are thousands of digital marketing agencies, and, at first glance, it can be hard to tell them apart. Here are a few things you can do to find the best fit for your company:
1. Identify Your Goals
What are you trying to achieve? For example, do you have all your marketing bases covered but need someone to help manage your digital ad spend? Perhaps you need a digital marketing strategy refresh because you don’t have the time to keep up with the latest marketing trends. Or maybe you’re preparing to go to market with a new product or service and need help getting the word out. You might also need content marketing to educate your audience, simplify complex messages, and build brand authority.
Whatever the case, one of the first questions a prospective agency will ask is, “what do you want to achieve” and the more defined your goals, the easier it will be to answer this question. Additionally, if you just need one service, like video marketing, it will help you narrow down your options to agencies that specialize in that specific offering.
2. Look for Technology Marketing Agencies Targeting Your Industry
Most agencies have a few verticals they work with, and they’ve developed deep expertise in those areas. For example, Kuno works with technology, healthcare, industrial, and renewable energy companies. It’s crucial you choose an agency with a long, proven history of success in tech marketing because they’re more likely to understand your audience, their pain points and the challenges they face.
Technology marketing agencies provide tailored digital marketing services specifically for B2B technology and IT companies, ensuring effective marketing strategies that drive lead generation and business growth. They’ll also have a sound knowledge of your competitors (and how to outpace them).
3. Ask Colleagues for Referrals
Consider reaching out to contacts in your industry and asking if they can recommend tech marketing-focused agencies. You may also want to reach out to employees who joined your organization from other tech companies. They may have prior relationships with agencies and can vouch for their achievements.
4. Focus on Quality Over Price
Professionals in the tech industry know you get what you pay for. Just as your offering outperforms competitors with cheaper products or services, the same holds true with agencies. Specialized services like social media marketing can justify a higher price due to their impact on brand visibility and engagement. If an agency is priced far below its competitors, that’s a pretty good sign you’re scraping the bottom of the barrel, and they’re unlikely to achieve the results you want. But you also don’t want to overspend.
Our suggestion? Focus on quality first. When you’re evaluating an agency, ask for case studies and client testimonials so you can see firsthand what they’re capable of doing. Remember, it all boils down to ROI — while you may need to make a significant investment on the front-end, choosing the right agency will mean massive revenue boosts down the road.
A Successful Tech Marketing Partnership
An agency is more than merely a service provider — the team you work with will be a partner in your success, hopefully for years to come. By recognizing the need and choosing the best fit, you’ll be better prepared to create sustainable growth, enjoy revenue surges, and keep customers satisfied and coming back for more.
To learn more about our technology marketing solutions, request a consultation today.
