Take Your Web Application Development To the Next Level

11 Emerging Web Application Development Trends Transforming The Customer Experience

By Henry KundariyaSep 22 /2022

The technology market is constantly evolving, and innovations in the space are swiftly making older practices obsolete. 

If we talk about web application development, React Remix and Next.JS are the two new frameworks that have captured the global market share in just two years. 

This is a challenge for businesses. If you want to build a web application today, you need a well-versed team familiar with the latest trends and updates. In addition, you also want these experts to incorporate these trends in web application development into your day-to-day. 

Let’s look at some emerging web application trends and how a team of expert developers should practice these trends in a real-time web application development environment.  

1. Progressive Web Application (PWA) 

Developing progressive web applications is a trend that has been prevalent for several years. Here, developers create a web application that gives users a native, app-like user experience. 

According to a study, mobile device revenue accounts for 54.79% of the electronics market. 

By developing PWAs, you can reduce costs, improve the efficiency and flexibility of the app and make it more SEO-friendly. 

To develop a PWA, you need developers well-versed in technologies such as Angular, React.JS and Lit. 

Developing PWAs has many advantages, but you might increase your costs and efforts without a solid team. You need a team of developers with experience in this space able to handle the complexities of PWA projects. 

2. Single Page Application (SPA)

Single page application is another popular web development technology right now. 

SPAs are one step ahead of conventional website apps. They have a single web page that loads the entire website in the initial phase and then dynamically adds the content to that page. 

SPAs are built using AJAX and HTML5 in addition to front-end JavaScript frameworks like React, Vue, Angular and Ember. Because of these attributes, SPAs can be used offline, debugged more conveniently, have easier navigation, load faster and have lower bounce rates. 

SPAs have been proven to boost conversion rates, which enables businesses to target their audience more conveniently with the right mix of content.

SPAs are also ideal for simplifying user navigation and boosting UX  by minimizing page load times. 

3. Voice Search 

Voice search and voice search optimization (think Alexa or Siri) are becoming increasingly popular, and businesses need to optimize their websites for voice search results. 

This is done by optimizing the content on the site, making sure that it's easy for crawlers and human users alike to find and read, and adjusting how it's structured. It includes having a clear page title with keywords within the title tags and ensuring your content has headings and subheadings within paragraphs.

When people search for something specific in your article, they can easily find what they're looking for. To incorporate it, you will need an SEO expert on your team familiar with optimizing for voice.

4. Machine Learning 

Machine learning is a branch of artificial intelligence that allows computers to learn from data without being explicitly programmed. It can be applied to websites in many different ways.

Machine learning can be used for website personalization and improving the user experience. For example, it can help you provide more accurate search results or help you with your email marketing by offering suggestions on what content to send out next.

It can also improve website design and layout by helping you understand user behavior so you can optimize for UX.

When you have a team of developers familiar with data analytics and artificial intelligence, you can have the best ML-enabled web apps that offer a first-rate experience to your users. 

5. Internet of Things 

The Internet of Things (IoT) is the new normal. 

With IoT technology, devices can exchange data and interact with other devices without any human intervention. All it needs is an active internet connection. 

IoT-enabled web applications allow IoT devices to use the front and back end of the web application to gather, analyze and share data. It can improve the overall experience of the customers. 

6. Microservices

Microservices is an advanced architectural style that has been trending for several years. 

With this approach, you can develop a single application as a set of smaller services. We can name it a service-oriented architecture where each service has a dedicated process. These services can in turn communicate with clients with the help of lightweight protocol. 

Here, developers don't create a monolithic app but several independent web applications with the help of different programming languages. In the end, developers group these small applications or programs to offer all the functionalities of a single application. 

You will need a skilled Java development team to implement this trend in your next web application development project. Small agile teams will develop these microservices programs using their preferred technologies and frameworks. Each of these programs is independently versioned and executed. 

Microservices significantly reduce the cost and time of web development. Also, as developers work with frameworks they are already familiar with, the microservices approach mitigates errors and bugs. 

7. Motion User Interface 

Motion UI is actually a SaaS library that allows developers to build highly impressive, navigational and robust UIs with the help of animation and CSS transitions. 

Motion UI can work with any JavaScript framework and is highly adaptive. 

When combined with other technologies such as AR/VR, IoT or machine learning, it offers a great scenario to build superior motion design moving UI components. 

Currently, Motion UI is used for ad banners and videos, but experts believe it can be used in other applications as well. 

8. Dark Mode 

Providing the option for keeping the background of the mobile app or a website dark is the new normal. 

This trend is associated with user health, as keeping a dark background with light characters reduces eye strain and consumes less energy, making it a good UI option for mobile devices. 

9. API Development 

Web applications should be capable enough to interact and connect with other applications. API-first web development takes care of it. 

With API-first development approaches, fairly common now in the sector, developers don’t have to wait for their colleagues to finish the job. They can interact with the app much faster with the proper documentation. 

Ensure that all web apps you develop follow an API-first approach. 

10. Data Analytics 

Data analytics is an important, rapidly-growing field. Companies use data analytics to find new ways to grow and stay competitive, as well as inform nearly every aspect of business strategy and execution. 

Data analytics is also used in web application development to understand how users interact with web applications. This includes gathering detailed information about users' habits and preferences through log files or survey responses. 

Collected data is stored in databases for later analysis by programmers. This allows developers to understand how users respond to specific aspects of their web applications, such as pricing policies or navigation paths within a site hierarchy. 

This helps developers update existing applications or create new ones with stronger user retention rates.

Using data analytics to its fullest potential requires a team of data analysts collaborating with your developer team to incorporate data-driven features and functionalities in a web application. 

11. Serverless Architecture 

Serverless architecture is a new way of building applications that can help you save time and money. With serverless architecture, you can deploy your applications without having to provision or manage any servers. 

This can help you save money on infrastructure costs, and reduce your application development and deployment cycle. It also allows you to focus on building and deploying your web applications and leaves the undifferentiated heavy lifting to the cloud provider.

Serverless architectures can improve your application's availability and fault tolerance by distributing workloads across multiple servers.

To practice this trend in your web application development project, you will need an expert well-versed with Amazon's Serverless Application Model (SAM) or Datadog Serverless Monitoring. 

Keeping Up With the Latest Web Application Development Trends

Incorporating emerging web application development trends helps you create more agile applications. 

Having said that, implementation is not as easy as it seems. You will need a team of not just developers but AI experts, data scientists, SEO experts, network administrators and others. 

You can hire a web app development company with a fully-fledged team with various areas of expertise to build an application to serve your business goals. 

As technology and web app development trends are changing rapidly, having this team of experts can help develop competitive, feature-rich, unparalleled web applications to beat competitors and offer superior user experience. If you’re ready to put some of these trends into practice, contact us today. 

Henry Kundariya is the director of eSparkBiz Technologies, a full-stack web and mobile application development agency that works with clients across the globe, including Kuno Creative.Enhance your customer experience with custom web applications.

Henry Kundariya
The Author

Henry Kundariya

Henry is the Co-Founder & Director of eSparkBiz, where a team of more than 200 experts bring technological solutions to businesses. The company vision is to provide clients with websites and apps that have the right combination of technology for their varied needs.