e2Companies faced a brand identity crisis. e2 consisted of three separate companies with different logos, websites and value propositions. This led to a confusing experience for prospects and a lack of brand awareness in the marketplace.

e2Companies partnered with a branding agency to develop the foundation for its new brand guidelines. Recognizing the need to debut their new look as part of an overarching brand strategy and digital marketing plan, they hired Kuno Creative to design and develop a new website and full library of brand assets, including educational resources, sales sheets and materials for a major trade show.