If you’re building a video marketing strategy, it’s easy to get caught up in the “Lights, Camera, Action” part of it. It’s exciting to think about the story you’re going to get to tell, and how you’re going to have the chance to show off your product or service.
And why wouldn’t you be thrilled? Making videos is fun and can help your company gain visibility. The fact is, videos can work wonders for a business. According to a study done by the researchers at Wyzowl, 86% of marketing professionals plan to use video this year as part of their marketing strategy.
But when it comes time to produce your video, even if you think you’ve dotted all the Is and crossed all the Ts there are a few more things to do before you hit Record. Let’s break down this last minute to-do list so your video marketing plan is a success.
Before you finalize your script, take a minute to make sure that you’re getting to the point quickly. As much as people love to watch videos, they also don’t like waiting to see how they’ll benefit from your information.
Our good friends at Vidyard recommend keeping your videos to about two minutes or less. The trick is to keep your story focused on the goal that you’re trying to achieve.
If you’re explaining how a product works, don’t spend too much time showing how you make it. Get right to the good stuff! Show me how it works.
Another approach you can take is bite-sized. If you think there is too much to cover and you can’t get to the point right away, take your idea and break it down into smaller, easier-to-digest videos. Assume your audience knows nearly nothing about your subject matter. This helps your video be more appealing to a broader audience.
Now that we have the story squared away, it’s time to think about how you’re going to talk. You can get caught up in thinking you have to be someone else when the lights are on and the camera is rolling, but don’t.
Be yourself. Speak slowly and enunciate. And by all means, if you always talk with your hands, like I do, please talk with your hands.
Just be natural, as if you were talking to your friend at lunch. And leave the two-dollar words at home. Speak as if you’re speaking to a room full of 7th graders.
Remember, the camera sees everything. So, have somebody look through the lens and check out the scene. Things to look out for, include:
A good background will provide a lot of depth. You want lots of room behind you, if at all possible. And I’m not a fan of setting up an interview in front of a sign or anything else that may take my eyes off the person who is talking. It’s just something else to consider.
Thanks to our smartphones, anyone can make a marketing video at any time. If you have a YouTube channel, you can have something posted in minutes. But there are a lot of strategies that go into planning, filming and posting a video that markets a business. And some of that planning goes right up until the second you’re ready to hit Record.
Our team at Kuno Creative helps clients with all facets of their video marketing. From story conception to locations, to media training, to filming and editing, we can help with any aspect of the process. If you’re interested in learning more about video marketing strategies and what we can do for you, don’t hesitate to contact us.
