Terminal Ready-Mix acquired three concrete plants, significantly expanding their service area. Company stakeholders knew they needed to inform customers and potential customers of the expansion and were able to provide concrete to a larger service area. In addition, it was important to have a cohesive message and to redesign their logo and website to help distinguish them from the competition.
Kuno worked to enhance the Terminal Ready-Mix brand with the development of buyer personas, designing their new logo, redesigning their website, getting fresh imagery and photography and crafting a compelling marketing video.
Terminal Ready-Mix saw an immediate increase in organic traffic after launching the new website. In addition, they saw an increase in new contacts coming from organic search. Prior to the relaunch, they never had a lead originate from their website.
“Kuno Creative exceeded all our expectations in our rebranding and website redesign. Their team really listened to our specific needs, our company history, our culture, our vision - then they reached out to our customers to learn even more about us. The final products were more impressive than we could have imagined. We are so grateful to the entire team at Kuno for their excellent work to create a new brand and website that uniquely represents our company.”