Stats don’t lie. Data makes the world go ‘round, especially in sports and video marketing. If you’re unsure how to develop video marketing solutions for your company, become a stat-checker first. Here’s why.
Videos continue to dominate every platform. Whether it’s within blogs, Instagram videos, or obviously YouTube, your audience is expecting more video content from your business. In fact, HubSpot researchers say that nearly 90% of businesses use video as a marketing tool. And according to data collected by Statista, the number of internet users watching streaming or downloaded videos at least once per month is projected to grow to nearly 3.5 billion by next year.
As a marketer, using video to offer customized content to your audience is just one benefit. It should attract, engage, and convert your visitors—basically, it should help carry them down the marketing funnel. So let’s look at some eye-popping statistics that will hopefully inspire you to develop the video marketing solutions you’re looking for.
Creating an eye-catching social media video can be a great way to attract a new audience to your business. As well as being interesting and a break from reading, they offer the opportunity to engage viewers via comments, adding a personal touch to your content. Here’s a quick look at the power of social media and video marketing together.
Not only are people watching videos in their Facebook feeds, but Facebook and Instagram Reels and Stories are popular ways to get your videos in front of your audience. We’re now creating industry-specific vertical videos as part of the social strategy for some of our clients to fulfill this need.
According to Twitter, tweets with videos are 6x more likely to be Retweeted than Tweets with photos and 3x more than Tweets with GIFs. A video conveys more emotion than words or images alone.
According to Statista, roughly 158 million of us will spend time watching live streams rather than viewing static content. Live videos can include:
Live video works well in the “microwave society” we’re living in, but posting your video on various social media channels and implementing a strategy using paid advertising gets your product or service in front of your target audience. Social media videos also allow you to find new audiences because people share videos all the time.
People are watching many different types of videos. From explainer videos to video ads, if it’s the type of content that engages your audience, it can prove to be valuable to any marketing strategy. But some can be more valuable than others. They include:
Nearly 75 percent of shoppers say video gives them ideas for purchases, and Google’s consumer insights tell us that over 40% of people purchase products they find on YouTube. Even testimonials about your product are a great option.
Researchers at Lemonlight found that 72% of people who responded to their video marketing survey said that they were swayed by a product demonstration video.
These videos help establish your credibility and authority in your industry. Using your experts to create videos that are educational and informative is the most useful to your customers, whether it's B2C or B2B. It also establishes trust. One survey found that nearly 70% of people said a video helped convince them to buy something.
Trust is part of the reason a video landing page translates to high conversion rates. A video on a landing page gives you the chance to catch your audience’s attention, get your message to them clearly and concisely, and reassure them that you’re offering quality products or services.
The effect it can have is astounding:
One study found that including a video in your initial email campaign can boost click rates by 96%. That’s why many more companies are successfully adopting video email messages, like this one from a human resources company. The video you use can be your company’s brand video or even a snippet from a product demonstration.
Using videos on landing pages can improve conversions by 86%. It may be because videos increase the length of time people stay on your page, giving your brand message more time to sink in.
Videos incorporate four elements that human beings are wired to pay attention to faces, voices, body language, and movement.
Putting a video on your homepage is a great opportunity to explain who you are and what you do, right out of the gate.
A homepage video can also help visitors stay on your website longer, which is beneficial to SEO. According to Forrester's research, having a homepage video improves your chances of ranking on Google's first page by 53 percent when compared to a simple text web page.
The most recent Ericsson Mobility Report projects that mobile video traffic will reach 76% by 2025. And keep this in mind: It is not YouTube OR Facebook for posting your business video – most brands are using both. But...
On top of that, researchers at Yans Media discovered that more than 4 billion video views take place on Facebook every day.
Video marketing is now a critical part of maintaining your relevance to your customers. And keeping an eye on the latest statistics can help lead you to the video marketing solutions you can develop for your business.
But optimizing across a range of platforms is an ongoing challenge. To produce a successful video marketing campaign, you need a solid team to not only help create it but also optimize and target your audience.
Suppose you don’t have the time or expertise. In that case, you may benefit by outsourcing your video production to a digital marketing agency that is already familiar with your goals, products, services, and target audience.
If you’d like to learn more about using video, or making it a part of your inbound marketing strategy, visit our Video Marketing Services page.