AI SEO & AEO Services

Future-Proof Your Visibility in the Age of AI Search

Kuno Creative's AI SEO and AEO services help B2B companies get found and cited where buyers now research: Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini and Copilot, as well as traditional search results. We fix the technical and content foundations AI tools read, build answer-first pages, earn mentions on the sites they cite and track AI referrals through to leads in HubSpot. For one B2B manufacturer, AI referrals produced 21 qualified leads and a $119K deal.

Talk to an AI Search Strategist

What Our AI SEO and AEO Services Include

Like standard SEO, AI SEO is multi-faceted. Our team approaches AI SEO with a clear framework that connects technical precision, content strategy and platform expertise, so brands see measurable improvements in less time.

Technical AI Optimization Services

We strengthen your site’s technical foundation so AI crawlers can easily access, understand and trust your content.

Optimize site architecture for AI crawler accessibility and comprehension
Implement accurate schema markup so search engines and AI tools read your pages correctly
Enhance page speed and mobile performance for AI-powered search experiences
Deliver clean, structured code that aligns with AI platform requirements

Content Strategy for AI Platforms

We create content that builds authority, answers intent-minded questions and earns real estate in AI summaries.

Develop AI-structured content designed for context, accuracy and authority
Conduct conversational keyword and long-tail research aligned to user intent
Build question-based content clusters that reinforce topical expertise
Strengthen brand consistency across AI training data and citation sources

Platform-Specific Optimization

Every AI platform interprets information differently. We tailor your content and structure to fit each one’s unique requirements.

Optimize brand presence and content for ChatGPT and generative AI systems
Increase visibility in Google AI Overviews and AI Mode
Improve discoverability across Perplexity and Microsoft Copilot
Refine content for voice assistants, including Siri, Alexa and Google Assistant

AI SEO, GEO and AEO: What Each One Covers

As AI changes how information is discovered, new types of optimization are expanding beyond your usual SEO. Terms like AI SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) each speak to a different visibility layer within this new search ecosystem.

Regular SEO continues to be the foundation for reach and credibility. AI SEO takes that foundation further, optimizing for AI-driven platforms. Within those platforms, GEO focuses on how generative AI models create and summarize new responses. AEO, meanwhile, helps with getting your content selected, cited and featured accurately in AI-generated content.

The table below outlines how each discipline supports your broader search strategy, creating a cohesive web of discovery that keeps your brand visible, credible and trusted across platforms.

Aspect

AI SEO (AI Search Engine Optimization)

Generative Engine Optimization (GEO)

Answer Engine Optimization (AEO)

Focus

Singular SEO strategies optimized for AI-powered search platforms

Optimizing content specifically for generative AI platforms that create original responses using large language models

Optimizing content to appear in AI-generated answers and featured snippets across AI platforms

Content Structure Requirements

Emphasizes authority, context and alignment with AI search algorithms

Requires structured, clear and authoritative content easily parsed by AI models

Targets formatting and structure needed for AI engines to select and cite content in direct answers

User Intent

Addresses conversational and traditional search queries

Focuses on user intent interpreted by generative AI models

Targets conversational search queries and long-tail keywords reflecting natural language

Platforms

Includes ChatGPT, Google AI Overviews, Perplexity, Gemini and others

Large language model-based generative AI platforms

AI platforms providing featured snippets and direct answer generation

Optimization Techniques

Technical SEO, content strategy, platform-specific tactics

Content structuring, citation formatting and user intent interpretation

Formatting content for AI answer inclusion, conversational query targeting

Relationship

Encompasses overall AI SEO strategy, including GEO and AEO

Subset of AI SEO focusing on generative AI content

Builds on GEO principles to target answer engine visibility

Goal

Maximize AI search visibility and traffic

Enable AI models to understand and synthesize content into original responses

Achieve citation and inclusion in AI-generated direct answers

How Our AI Search Optimization Works: From Audit to Strategy

Behind every strong AI SEO strategy is a clear, repeatable process. Our approach connects the technical, creative and analytical sides of SEO to tap into new opportunities to be found.

Current AI search visibility assessment

The process starts with evaluating how your brand appears across AI search platforms like Google AI Overviews and AI Mode, ChatGPT, Perplexity and Copilot. This reveals where you’re gaining traction and where there’s untapped potential.

Competitor analysis and citation tracking

We then turn our attention to analyzing your competitors to best understand how they’re being surfaced in AI search results. Tracking citations and mentions helps identify where your brand can earn authority and close visibility gaps.

Content gap analysis

Our team reviews your existing content to find where it falls short for AI-driven discovery. We identify areas to expand context, depth and structure to meet evolving AI expectations.

Technical audit

Our SEO experts examine the technical health of your site through the lens of AI crawler accessibility. This includes schema, site structure and speed to make it so that AI systems can easily interpret and trust your content.

Custom strategy development

Using all collected insights, we craft a platform-specific strategy to strengthen AI visibility and organic performance. Each plan includes tools to monitor citations, measure referral traffic and sustain long-term discoverability.

AI Search Results for B2B Companies

Global Software Company Earned Page-One Google Rankings

The challenge

Protect authority and stay visible across search

The strategy

Optimize existing pages while scaling a glossary strategy and deploying custom GPTs

The results

30 days to page one
300 keywords ranked by glossary pages

Read the Global Software Story

How a Capital Equipment Manufacturer Made AI Search a Lead Driver

The challenge:

The manufacturer needed stronger visibility across AI search platforms to generate leads in a niche market.

The strategy:

Kuno combined proven SEO with AI-focused optimization to improve discoverability and authority.

The results:

In just six months, AI search drove 583 ChatGPT sessions, influenced six quotes, earned 22 AI overviews, and delivered double-digit year-over-year growth in organic traffic and leads.

Read the Manufacturer AI Search Story

What Clients Say About Our AI SEO Work

Kuno has helped us improve every area of our marketing from content creation to demand generation and SEO. We’ve been able to get in front of our target audiences with valuable, helpful content and build trust.

VP of Marketing

Transonic

iCONN has employed many demand generation strategies through the years, including PPC, Facebook and LinkedIn ads. Those strategies pale in comparison to Kuno’s SEO work both in iCONN’s customer growth and ROI.

Rick Regole

iCONN Systems

The initial decision to outsource our digital marketing was not without apprehension, but we soon realized the advantages of working with a team that has superior insights and abilities that we could not match. Since then, we have seen significant improvements in our online presence—well beyond our initial projections—and look forward to continuing this partnership well into the future.

Rob Palmer

Weed Pro

It was hard to find an agency that was well rounded in all areas of digital marketing until we found Kuno. We have been working with Kuno Creative for 2.5 years and they have been an excellent addition to our team. They are very knowledgeable, professional and flexible. They have helped us in the areas that we are not particularly strong in and we have seen great results with our online organic traffic, content strategies, SEO and PPC program. Thank you for all you do Kuno!

Andrea Akins

FrankCrum

The entire Kuno team quickly grasped our technology and go-to-market strategy. Over the past year, they've played a crucial role in delivering measurable results through lead generation, content creation, SEO implementation, and more. They have been a valuable extension of our team.

Chris Barnhill

Skyven Technologies

"Kuno has transformed the way we approach search. Their ability to blend traditional SEO with AI-driven tactics has made our content more visible across every platform, including ChatGPT, where we’re now seeing sessions convert directly into quotes. Their strategic guidance, from keyword-driven outlines to AI-optimized content, has strengthened our authority and ensured we stay ahead in a rapidly changing search landscape."

Miller Weldmaster

Miller Weldmaster

“Showing up in AI overviews in a really short period of time has been a big win for us. Pairing that with our paid media efforts, we’ve seen a lot of growth in our web traffic.”

Alyssa Rodriguez

AAON

"What set Kuno apart was that they built systems, not just deliverables. Their content strategy to build out our glossary and build listicles and competitor content at the bottom of the funnel was game-changing. They built out templates, Claude Skills, and AI-Automation that helped us stand up and let our team scale content to create a pipeline-driving engine that will provide ROI for years to come."

Senior Manager, Digital Marketing

Global Software

See Case Studies

Frequently Asked Questions About AI SEO and AEO Services

How much do AI SEO and AEO services cost?

Cost depends on how many pages, platforms and markets we cover, and how much content and technical work you need. See how we price engagements for recent programs that include AI SEO.

How long does it take to see results from AI SEO?

Most B2B companies see measurable gains in AI search visibility and traffic within two to four months, depending on site health, competition and how much content needs work. Like traditional SEO, it compounds: the more consistently you optimize, the more often AI tools cite you. See the AI search results our work has produced for B2B clients.

How do you measure AI search visibility and leads?

We track AI referral sessions and contacts by source (ChatGPT, Perplexity, Gemini, Copilot) in HubSpot, AI Overview and AI Mode impressions in Google Search Console, citations in Bing Webmaster Tools, and a fixed set of buyer prompts we re-run every quarter. Read how AI is changing marketing reports.

Can you guarantee our brand will be cited by ChatGPT or Google's AI Overviews?

No one can. AI answers change from one search to the next and rarely list the same brands twice, so we measure your share of answers over time instead of promising a spot. What we can do is make your pages the clearest answer and your brand the most mentioned option on the sites AI tools cite.

What's the difference between AI SEO, AEO and GEO?

AI SEO is the umbrella: optimizing for AI-driven search as well as classic results. AEO (answer engine optimization) gets your content selected and cited in direct answers; GEO (generative engine optimization) focuses on how generative tools summarize and recommend brands. Our SEO, AEO and GEO webinar recap goes deeper.

Why work with an agency for AI search optimization?

Partnering with an experienced agency gives your brand a faster, more strategic path to discoverability in AI-driven search. Agencies bring deep expertise in both standard SEO and emerging AI optimization, supported by proprietary tools and real-time performance tracking. With dedicated specialists managing technical audits, content strategy and platform-specific tactics, you get speed, accuracy and real impact in return.

Which platforms require AI SEO optimization?

AI SEO applies to a growing network of platforms that use artificial intelligence to interpret, summarize, and recommend content. Key players include ChatGPT, Google’s AI Overviews, Perplexity, Gemini and Microsoft Copilot, as well as voice assistants like Siri, Alexa and Google Assistant. Each platform has its own algorithms and content preferences. Some prioritize structured data and authority, while others emphasize conversational tone or citation quality.

Is traditional SEO still relevant in the age of AI search?

Absolutely. Keyword research, on-page optimization and technical site health are still necessary to help both search engines and AI tools understand and trust your content. What’s changing is how that content is interpreted and surfaced. As AI models learn and evolve, these same SEO principles support broader goals to appear in generative summaries, voice responses and AI-powered recommendations.