AEO / GEO Performance

AEO and GEO results and the strategies that power them.

AI search is now part of how buyers discover and evaluate companies. This is what our work in answer and generative engine optimization has produced for clients across industries, and the approach behind every result.

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$ 0 M

Largest deal closed through organic search

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YoY growth in AI Overview placements

$ 0 K

Deal attributed to AI referral traffic

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Conversion rate after a single power page

The Results Index

Real initiatives. Real pipeline.

Every program is shaped to the client's industry and goals, but the pattern holds across all of them. Each entry pairs the work we did with the result it drove.

Case

Industrial Capital Equipment Manufacturer

The Work

The program started with the fundamentals: optimizing pages for semantic completeness, cleaning up schema and building keyword clusters around core product categories. Nothing flashy, just the right structure consistently applied. Once that foundation was in place, AEO/GEO efforts started compounding in a way that showed up in revenue.

$119K

Largest single deal sourced from an AI referral

297% YoY growth in Google AI Overview placements
1,867 total AI referral sessions
21 AI referral sessions converted to qualified leads, 19 via ChatGPT

Case

Behavioral Health Technology Provider

The Work

This one came early in the ChatGPT adoption curve, before AEO was even a defined practice. A page optimized with NLP-based content analysis ranked on Google for a target keyword. As AI tools began crawling and citing high-ranking content, that page started generating AI referral sessions -- a clear signal that strong SEO and AEO reinforce each other: a page built to rank tends to be a page that gets cited.

$250K

Deal closed, attributed to AI referral traffic

Case

Facility Maintenance & Management Software Provider

The Work

Sometimes the impact shows up faster than you would expect. One power page, developed the right way, did it in three weeks. The work started with a clearly defined keyword cluster and a commitment to getting the structural elements right, from comparison tables and bulleted lists to FAQ blocks. Each layer made the page useful to readers and easy for AI to pull answers from.

68%

Conversion rate, doubled after launch

105% traffic growth in the three weeks following launch

Case

Security Products Manufacturer

The Work

A full picture of what a mature, integrated AEO program produces across the funnel, built through months of deliberate work. AI touched nearly every part of the content effort: keyword optimization informed by real-time content scoring, AI-assisted outlining that shaped the content architecture and schema improvements that made pages stronger candidates for SERP features and AI Overviews. Lead quality improved and the pipeline grew.

$8.1M

Deal closed through organic search

$1.5M in pipeline growth quarter over quarter
Nearly $1M in pipeline losses avoided through better-quality leads
Broke a 4.5-year record for total contacts generated
Seven Page One rankings at peak, including AIO placements

Case

Employee Safety Monitoring Technology Provider

The Work

A satisfying answer to a question we hear often: how do you track where AI search fits into the pipeline? The focus was earning organic rankings for high-intent keywords, pairing strong page structure with semantic optimization.

What showed up in HubSpot told the story of visible, measurable attribution paths: Content earns rank, AI tools index it, a referral session comes in and it converts.

$262K

Opportunity attributed to organic and AI search

The Method

How these wins happen

The results above are not luck or a single tactic. They come from the same three practices, applied with discipline on every account.

Architecture

Power Pages and Pillar Structure

Power pages are high-depth pages built around a primary keyword and its semantic cluster. They act as the authoritative resource on a topic, linking to supporting pages and earning links back. That signals topical authority and makes a page a stronger candidate for AI citation.

Pillar and cluster architecture extends the same logic across a program. Pillars anchor a topic area, clusters cover subtopics and link back. Together they build the topical depth that search engines and AI systems both reward.

Structure

The Content Framework

Structure is what makes content retrievable: by crawlers, by AI systems and, most importantly, by the people reading it. Ten elements we apply consistently across accounts.

Rule of 4

Primary keyword repeated in the URL, page title, meta description, and opening lines.

Header Hierarchy

A single H1, then nested H2 and H3 levels that map the page's structure.

Question-Based Headers

Section headers written as the questions people actually ask.

Comparison Tables

A dense, self-contained table placed high on the page.

Bolded Terms and Stats

Key facts and figures judiciously marked inline so they are easy to lift and cite.

Lists

Numbered and bulleted lists that break claims into discrete, citable units.

Section summaries

A two- to three-sentence direct answer opening each section.

Key Takeaways Block

A boxed set of standalone bullets near the top of the page.

FAQ Section

Stacked question-and-answer pairs mirroring how people query AI tools.

Schema Markup

FAQPage and Article structured data behind the page, unseen by readers.

Optimization

NLP Keyword Analysis

We use NLP-based keyword analysis to surface the semantic terms and entities that appear alongside a target keyword across top-ranking pages. That shows which concepts a page needs to cover to read as authoritative. Scoring against the live SERP keeps optimizations grounded in what is actually ranking.

A page that is semantically complete tends to rank. A page that ranks tends to get cited. We run that loop on every account.

Let's keep this list of AEO/GEO wins growing.

We are energized by what our clients have achieved, and by what comes next as AI search matures. If you want to grow your visibility in AI search, our team is ready to help.

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