Long-time HubSpot Partner Kuno Creative and HubSpot subject matter experts combined their expertise to present Sales Hub 101 on August 29. Despite its scheduling right before the long Labor Day weekend, we saw outstanding turnout from attendees representing companies across North America and had tremendous engagement and conversations come from the presentation.
Kuno Sales Executive John Sharpe, HubSpot Academy’s Nick Decoulas and HubSpot Product Marketer Alex Rainford all co-led the presentation, reviewing the current state of play on the business development landscape. Decoulas and Rainford shared how Sales Hub, including some of HubSpot’s latest innovations, gives companies an edge facilitating prospect progress throughout the buyer’s journey, from contact to qualification to close.
With so many companies across the spectrum trying to do more with fewer resources, many sales professionals may be operating in software platforms unaware of newer features that can transform how they go about their day-to-day business simply because they lack the bandwidth to explore new feature rollouts.
Sales Hub 101 is ideal for the BDR or sales executive in this boat, exploring everything from lead form routing and A/B testing to the Prospecting Workspace, which debuted at INBOUND 2023, all in under an hour.
While Sales Hub offers advances in prospecting and engagement designed to make sales reps’ lives easier, similar attention has been paid through HubSpot’s ability to facilitate sales management and visibility. The Deals dashboard has been given particular attention in recent years, giving it both added functionality and ease of use many HubSpot users insisted upon. With HubSpot’s significant investment in AI and machine learning -- notably regarding the recently unveiled Content Hub -- Sales Hub benefits from AI, too, helping gauge deal closures, spinning up sales messaging, triggering automation and guiding revenue forecasts.
To bring the conversation from theory and education to practice and real-world application, Kuno shared an example of leveraging our HubSpot expertise to deliver impactful RevOps solutions to a SaaS client.
This company struggled to accurately source their leads, determine what actions these leads took prior to being assigned to a BDR, and even to sort high quality leads from the rest. This combination of pain points muddied their ability to develop clear, accurate reporting or set an accurate length of sales cycle to best calibrate their sales operations and strategy.
We shared how Kuno RevOps experts worked alongside the client to implement and optimize HubSpot solutions to clear the obstacles, increase sales velocity and more readily grow their business.
To dive into Sales Hub’s features and functionality and see an example of the Kuno Creative advantage for RevOps and sales teams, Sales Hub 101 is available now on-demand.
