A few years ago I wanted to be an "influencer." That was the buzz word for someone who commanded a large following in social media and generated a lot of conversations that could lead to all kinds of good and bad karma. Like many marketers, my goal was to drive lots of traffic and leads to our website with the hope of converting at least some of them into loyal customers. I wasn't too worried about my personal brand, figuring that would naturally enhance itself over time as I became a Pied Piper in Twitter, Facebook and LinkedIn. To accomplish the mission, I used tactics that now seem silly, like using autofollow and autopublish software, grading myself on Klout and worrying about my follower metrics. I'm a little late to the party, but I have finally seen the light, and I'm not doing any of that anymore. Here's why.