Brand & Capture

Our Latest Blog Post

Actionable Trends From HubSpot's State of Inbound Marketing 2014

John McTigue
Posted by John McTigue

Every year since 2009, HubSpot has released its State of Inbound Marketing report with survey results from thousands of sales and marketing executives. This year, the report spans the globe, with more than 3500 respondents and topics ranging from planning and budgeting for inbound marketing to execution and analysis. Challenges and priorities for this group have changed significantly over the past five years, but one thing remains constant: Those who practice inbound are still passionate about growing their businesses through the inbound methodology. Where are we now? We're moving in some new directions to leverage data and merge disciplines. Let's take a look at some of these trends.

5 Ways HubSpot COS Makes Content Marketing a Little Easier

Brianne Carlon Rush
Posted by Brianne Carlon Rush

When your air conditioner breaks and you are forced to replace it, you often face the dilemma of paying more up front for a top-of-the-line system you can count on for the next 20 years or less for a lower-grade version that may need replaced in 10. If we are financially able, most of us would make the decision to go with the better system so we don’t have to think about air conditioners for the next two decades. 

The point is quality matters. It matters when it comes to everything from home repairs to shoes purchased for running marathons, and you know it matters when it comes to content marketing. At Kuno, we have stood firmly on the side of quality over quantity for several years now, and we don’t anticipate that changing any time soon. Neither does Google.

Announcing HubSpot’s Newest Offerings: CRM and Sidekick

Andrew Osegi
Posted by Andrew Osegi

We at Kuno Creative have some exciting news to share from HubSpot’s INBOUND Conference. Today, HubSpot CEO and Co-founder Brian Halligan announced the latest update to the HubSpot repertoire: a newly integrated CRM tool. This, along with new marketing features and a revamping of Signals, now called Sidekick, is an exciting step forward for all HubSpot users.

Kuno Creative Awarded HubSpot’s Happiest Clients Award for Third Year

Brianne Carlon Rush
Posted by Brianne Carlon Rush

The Kuno Creative team is proud and honored to be the third-time recipient of HubSpot’s Happiest Clients Award. Kuno also received the award in its inaugural year, 2012, and again in 2013.

Based on the traditional Chinese idea of chi, which is translated to “life force,” HubSpot developed the Customer Happiness Index (CHI) equation for determining the likeliness of long-term success with inbound marketing. The bottom line—when inbound marketing efforts increase, so does the likelihood for success. In fact, companies with high CHI scores often experience lifts in traffic, leads and renewal rates.

Content Marketing vs Inbound Marketing: An Epic Bout?

John McTigue
Posted by John McTigue

How to Achieve HubSpot’s Contextual Marketing Certification

Dan Romanski
Posted by Dan Romanski

SaaS Marketing Examples: Rapid Growth Company

John McTigue
Posted by John McTigue

At some point between startup and market domination, there's a wild and wooly ride coming for successful SaaS companies. Once you get past David Skok's "cash flow trough," that scary place before your company reaches break-even territory, it's time to put the peddle to the metal. Why? Because rapid growth is the name of the game. You must capture market share quickly or die trying, bearing in mind you must also continuously reduce customer acquisition costs, reduce churn and maximize customer lifetime value. Whew! Yeah, a lot of companies die trying, but some flourish. My favorite example? HubSpot.

Spotlight: Transitioning to HubSpot for Social Media Marketing

Andrew Osegi
Posted by Andrew Osegi

Social media management has two sides. Fundamentally, it's about community engagement, brand identity and transparent conversation. But when we flip the coin, most companies need hard proof social positively impacts their bottom line. For most small companies or stagnant brands, the ROI of social media is notoriously gray—post a few updates and hope for the best—but there is software out there dedicated to providing the data to prove long-term ROI. This is one of the areas where HubSpot intends to grow.

HubSpot Blog Subscribe Checkbox Checks Out

Zakir Ghazi
Posted by Zakir Ghazi

In my previous post, I explored the ability to add a blog subscribe checkbox feature to any new HubSpot COS form. This recent feature promised to give blogs that extra reach they were looking for and create another way to keep the conversation with a lead going after he or she fills out a form.