Brand & Capture

Our Latest Blog Post

Client Growth Story: Using Shopify and HubSpot to Make Sales Bloom

Casey Newman
Posted by Casey Newman

Hundreds of thousands of consumers visit the Just Add Ice Orchids website every year for care tips and decor ideas, and while the brand connects with them via its blog and resources, something was missing.

Here, we take a look at how Just Add Ice—one of the nation’s top floral brands—used the Shopify and HubSpot integration with inbound marketing tactics to create an online shop and improve and streamline the consumer experience and increase revenue.

How to Generate Leads on LinkedIn Using HubSpot's Ads Tool

Andrew Osegi
Posted by Andrew Osegi

Consistently generating qualified leads through LinkedIn can be tremendously rewarding for companies looking to reach, grow and eventually own their target audience, but this is a feat easier said than done.

When set up correctly, Sponsored LinkedIn campaigns can generate marketing qualified leads (MQLs) that are hot and ready for your sales team to pursue. In this blog, I hope to show you how to use HubSpot to generate leads on LinkedIn through strategic testing and optimization. You will need time, money, a keen eye and the right tools to conquer this content marketing beast—so listen up!

Why Digitally Savvy Companies Are Choosing HubSpot Enterprise

Joanna Jones
Posted by Joanna Jones

The inbound marketing strategy was developed in response to how people today move through the buying cycle: Instead of spending a little time researching (say 20 percent of their total time), and then contacting a sales team member to learn more, the process has flip-flopped: People now spend the majority of their time (up to 80 percent) researching a product before they ever engage with a sales member.

The key takeaway here? By the time someone actually engages with your sales team, they are well-versed in your product’s features, and they’ve been actively comparing your product to the competition’s offerings.

Which begs the question: What are you doing to nurture this process as they explore what your product offers? Are you keeping their attention, and are you on their radar even as they research the competition?

HubSpot vs. Wordpress? You're Asking the Wrong Question

Dan Stasiewski
Posted by Dan Stasiewski

I built my first WordPress site, a blog, about 10 years ago. Wrote most of the code myself. To this day, I still manage most of my personal Web properties with the open-source CMS, which runs nearly 25 percent of all websites. But when I get asked where a company that has purchased or is purchasing HubSpot should build its website, I always say HubSpot.

From a development perspective, and even a community perspective with the growing number of HubSpot users and partners, there are only a few notable differences between the platforms. However, there aren’t enough differences to write a blog about anymore. Yes, WordPress has more database functionality, and yes, HubSpot has the security and stability of a managed SaaS platform. But is that enough to debate WordPress or HubSpot?

All the Rage at HubSpot’s #INBOUND15: Our Top 3 New Features

Brianne Carlon Rush
Posted by Brianne Carlon Rush

Every year, HubSpot launches new products and features designed to make marketing more lovable, and this year did not disappoint. While HubSpot debuted 10 new elements of the software (which you can learn about at, we wanted to share the three we thought would get our readers all riled up and excited for inbound marketing in 2016 and beyond.

Actionable Trends From HubSpot's State of Inbound Marketing 2014

John McTigue
Posted by John McTigue

Every year since 2009, HubSpot has released its State of Inbound Marketing report with survey results from thousands of sales and marketing executives. This year, the report spans the globe, with more than 3500 respondents and topics ranging from planning and budgeting for inbound marketing to execution and analysis. Challenges and priorities for this group have changed significantly over the past five years, but one thing remains constant: Those who practice inbound are still passionate about growing their businesses through the inbound methodology. Where are we now? We're moving in some new directions to leverage data and merge disciplines. Let's take a look at some of these trends.

5 Ways HubSpot COS Makes Content Marketing a Little Easier

Brianne Carlon Rush
Posted by Brianne Carlon Rush

When your air conditioner breaks and you are forced to replace it, you often face the dilemma of paying more up front for a top-of-the-line system you can count on for the next 20 years or less for a lower-grade version that may need replaced in 10. If we are financially able, most of us would make the decision to go with the better system so we don’t have to think about air conditioners for the next two decades. 

The point is quality matters. It matters when it comes to everything from home repairs to shoes purchased for running marathons, and you know it matters when it comes to content marketing. At Kuno, we have stood firmly on the side of quality over quantity for several years now, and we don’t anticipate that changing any time soon. Neither does Google.

Announcing HubSpot’s Newest Offerings: CRM and Sidekick

Andrew Osegi
Posted by Andrew Osegi

We at Kuno Creative have some exciting news to share from HubSpot’s INBOUND Conference. Today, HubSpot CEO and Co-founder Brian Halligan announced the latest update to the HubSpot repertoire: a newly integrated CRM tool. This, along with new marketing features and a revamping of Signals, now called Sidekick, is an exciting step forward for all HubSpot users.

Kuno Creative Awarded HubSpot’s Happiest Clients Award for Third Year

Brianne Carlon Rush
Posted by Brianne Carlon Rush

The Kuno Creative team is proud and honored to be the third-time recipient of HubSpot’s Happiest Clients Award. Kuno also received the award in its inaugural year, 2012, and again in 2013.

Based on the traditional Chinese idea of chi, which is translated to “life force,” HubSpot developed the Customer Happiness Index (CHI) equation for determining the likeliness of long-term success with inbound marketing. The bottom line—when inbound marketing efforts increase, so does the likelihood for success. In fact, companies with high CHI scores often experience lifts in traffic, leads and renewal rates.


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