Here Are The Top 5 Questions About Video Content Marketing

Here Are The Top 5 Questions About Video Content Marketing

By Dave GrendzynskiMay 26 /2020

There’s no question that video content marketing is an increasingly important part of any marketing strategy. When done right, video allows brands to tell their story and create meaningful, emotional connections with their audience. But we still get a lot of questions from people about video marketing.

Typically, when we meet with clients who want to do video (especially for the first time), they do have a lot of questions about the process, the production, and the price. But even for clients who have done video in the past, each project brings on new challenges.

If your content marketing efforts do not include video because you have so many questions and don’t know where to start, here’s a list of the top five questions that we typically get about video content marketing.

5 Questions About Video Content Marketing

1. Is video marketing expensive?

Videos can be a pricey part of your content marketing strategy. You may have a decent payout upfront for video production, but the nice thing is that it can last you more than a few years. And once your video is online and optimized for the right target audience, it’s the sales piece that will keep on giving.

2. Should I make an “About Us” video?

Yes, but you shouldn’t stop there.

You should create several videos that teach others about you, your products and your services. This will allow you to maximize your online exposure. In fact, a survey by Animoto found that 73% of consumers are more likely to buy a product or sign up for a service if they watch a branded video that explains the product

Multiple videos (on multiple platforms) will also help increase brand awareness, improve your search engine optimization, help establish your brand as a thought leader and so much more.

Throwing your video on a landing page won’t be enough. Why? In a 2018 Digital Trends report, eMarketer forecasted that “Social network video ad revenues will reach $11.69 billion in 2020, more than double the $5.68 billion in 2017.”

3. Should I use a video production company?

You can, but all you’ll get back is a video. Video production companies produce videos. That’s it.

An inbound marketing company that does video is your best bet. Not only will you get a potentially award-winning video, but you’ll get a whole campaign built behind your video. You’ll get all of the help you need to get your video online and optimized for the right target audience. There will be a plan put together to get your video in front of the right people, and it will become a part of your marketing plan.

4. Can video marketing increase my sales?

Yes. If it’s part of a video marketing campaign that places your video on the right platforms.

I mentioned a survey by Animoto earlier. This video-making software company does an annual survey on video and video trends. In its most recent survey, their researchers uncovered that Facebook, YouTube and Instagram were the top three places where they found a video from a brand that influenced their decision. Pinterest, Snapchat, Twitter and Linkedin also made the list. As you can see, online video is critical.

The same survey revealed that 93% of businesses say they’ve gotten a new customer thanks to a video on social media.

There are plenty of stats that back up the fact that video has been proven to help increase open rates, conversion rates, engagement rates and more.

Yes, video can increase your sales, but just producing a video and putting it on your website will probably not be enough.

5. What types of videos should I make?

Once you’ve determined that you’d like to produce a video, it’s important to figure out what type of story it is you’d like to tell.

Some of the most popular videos that companies make include:

  • “How To” or “Explainer” videos
  • Videos about sales and promotions
  • Top five lists

And your videos don’t have to be lengthy. Even videos as short as 6 seconds are getting results. But the type of video you will make will be tied to the type of story you’re telling. It’s not a “one-size-fits-all” approach.

Video Should Be A Part Of Every Content Marketing Plan

The landscape of content marketing continues to change. Video content marketing is becoming a critical part of every strategy. Figuring out your story, who will film your video and where to place it is only the beginning.

If you’re interested in learning more about video marketing and how to make it a part of your overall online marketing strategy, check out our video marketing services page, or contact us to see how we can help you get your project off the ground.

Video Marketing

The Author

Dave Grendzynski

Dave uses the skills that won him three Emmy Awards as a television news producer to create compelling content for our clients. Dave honed his email, blog and social media writing skills in the Corporate Communications Department at Cleveland Clinic.