A social media manager position seems like it’s only about posting on branded social media platforms, but it’s much more than that. With social media being bigger than ever and constantly evolving, the job entails engaging users, driving quality leads and boosting your brand’s online reputation with the right social media strategies.
While social marketing and advertising are a large part of the overall marketing strategy for many companies, social media is about people, conversations and developing leads while building relationships. Many businesses are hiring social media managers as it has expanded into its own role for online marketing, and is a large task for business owners to handle on their own. Strong management and strategic thinking skills are critical for social media managers. Companies want a social media manager who possesses elevated skill sets.
Here are some of the skills needed from social media managers.
According to Payscale, the average salary for this role in the United States is $51,000. The low end is $35,000 and the high end is $78,000. Most businesses can expect to pay closer to the high end if they’re located in a moderately sized city.
Remember that when hiring a social media manager, they can also help with content, design and marketing automation — not to mention the daily tasks required for the position, which we mention below.
There are many duties and daily tasks for a social media manager. It takes a good amount of time and effort to implement strategies and understand what and when to post. Here are the key responsibilities of the social media manager:
As a social media manager, it’s important to stay up-to-date with the latest digital technologies and social media trends. Ultimately, you should be able to come up with engaging, sharply written content on the fly, and you should be using the next big tool or channel in social media to do it.