In the previous post in our “Improving Your HubSpot ROI” series, we detailed the questions companies need to ask themselves to ensure their website is ready to make the most of their HubSpot investment. Once your website is optimized, it can start doing the work of bringing in more qualified prospects.
Regardless of how well your website is working, though, you’ll still need a dedicated process to attract and manage your leads so you can get them on the path to being sales-ready. Let’s break that process down into four parts and go over the questions you can ask yourself at each stage to ensure you’re on track for success.
First, you’ll need to take care of the preliminary steps. This mostly breaks down into deciding who will be responsible for which tasks. Delegating specific people to take on specific tasks helps make sure that what needs to get done, well, actually gets done. You’ll need to decide who is responsible for the following:
Once those processes are in place, your website will be ready to do the important work: attracting qualified sales leads.
Just like your investment in HubSpot, your website won’t attract qualified buyers unless you’re taking intentional steps to make it happen. Ask yourself these questions:
Hopefully, if you’ve been following along with all of the steps to improving your HubSpot ROI, many of these questions will be easy to answer.
By this point you’ve done the hard part: You’ve brought people to your website. The next step is converting them into leads — and there are a few steps you can take to increase your conversion rate. Here are eight questions you should be asking yourself:
Now you’re almost there. You’ve done the work to attract and convert visitors—the only thing left is making the sale. Since making sales is the single most important aspect of improving your HubSpot ROI, here are the questions you should ask to double-check you’re doing everything you need to be doing:
By thinking of these questions as a checklist, you’ll be well on your way to more sales and a higher ROI. Up next is the final post in our series: Getting More Customers and Keeping Them Delighted.
Can’t wait? Download the full eBook here: Improve Your HubSpot ROI: 100+ Questions to Ask.