Well, here we are. If you’ve been following along with our HubSpot ROI series, you know we’ve now reached the final post. We’ve given you five practical approaches to getting the most out of your HubSpot investment, as well as more than 100 questions to ask yourself in preparation. Now it’s time for the final step in the process before you’ll be ready to implement these practices and start seeing the benefits.
Before we jump into the final step, make sure you catch up on the first five posts in the series:
Today, we’re focusing on closing the loop: It’s time to talk about converting sales to get—and keep—more customers. Luckily, if you’ve completed the previous five steps, you should be in a great position to make this happen. Your goals are organized, your sales and marketing teams are aligned, your database and website are ready and you’ve done your research. But how ready are you, really?
Having your inbound sales processes complete is one important step to getting more customers—ensuring your sales reps are ready is another. Here’s a quick checklist to help you determine if you’ve done everything you can to prepare your sales team.
Now that we’ve reached the end of our series, it is time for a bit of a reality check. Just like purchasing HubSpot software doesn’t automatically increase your sales, reading along with this series won’t either. Reaching your sales and marketing goals requires hard work, dedication to the process, complete buy-in from your team and a willingness to analyze metrics as you go to ensure your sales and marketing processes are fully optimized for your unique audience. HubSpot gives you all of the tools you need—now it’s up to you to put it into practice.
To get our entire guide to improving your HubSpot ROI in one place, click here for a free download.