Inbound Marketers can utilize blogger outreach to help achieve a number of objectives. Want to position your company’s CEO as an industry thought leader? Contact a mainstream media blog and offer him as an expert source on emerging industry news. Want to increase sales of a particular product? Offer relevant bloggers a free product sample to review.
It sounds easy enough, but many professionals still get it wrong. (Don’t believe me? Check out Bad Pitch Blog—an entire blog dedicated to poor pitches!) That’s why we did our research and want to share with you a few blogger outreach best practices all inbound marketers should follow.
Following blogger outreach best practices takes time, but your return on investment will likely be significant. Are you an inbound marketer ready to delve into blogger outreach? Share your tips or concerns in the comment section!
Photo Credit: Heimlich_el_centroamericano
Known as Hawkeye for her near superhuman copy editing abilities, Lisa Gulasy applies her unique experiences in agency and journalism to manage strategy and day-to-day engagement of client social media profiles and assist in researching and writing blogs, press releases and advanced content. Find her on Twitter and LinkedIn.