How many great ideas never get implemented at your company because the approval process is more complicated than putting a man on the moon? My guess is more often than you would like to admit. Too often I hear feedback from clients that they love an idea but cannot move forward because it “will never get approved by legal.”
Well no more. Creativity is what intrigues buyers, develops brand awareness and makes sales. It is needed, and we cannot sacrifice it in order to get approval.
Continuous Improvement: Despite all of your diligent planning, you are bound to hit some bumps in the road. Take these bumps as learning opportunities for continuous improvement and don’t let the communication with key players end at the conclusion of your planning session. Meet with your team on a regular basis to review progress and share success stories.
Do you have any of your own tips to share? Please post them to the comment section below.
photo credit: Melissa Youngern
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