Ray Kroc was famous for the “KISS” slogan he applied to all his endeavors: Keep it Simple, Stupid. Throughout my career, I’ve tried to honor the mantra of the hamburger king. I’ve noticed, however, that simplicity is often ignored when it comes to blog writing.
Just like a magazine article or news story, blogs need to be easy to read. Blogs are there to educate and/or entertain readers, so it's essential to give readers at least some of the goods up front. Blogs are concise pieces of mind candy—not a master’s thesis.
Some people say they can’t blog, but I don’t believe them. I advise those people to just try writing what comes from their minds and editing after. It's simple advice that's given to high school students staring at a blank sheet of college-ruled paper, but it still holds true with writing for a professional audience.
When writing blogs, know that even though your readers might be educated, you don’t always have to use sophisticated vernacular. Try some of the following ideas and see where they take you.
Now that you have a little guidance, enjoy writing new and interesting blogs to share with the world. Your readers will thank you for giving them what they’re looking for when simplicity and planning are involved. Keep it simple!
Allison Pritchard is a professional writer with experience in various media. Most recently, she wrote blogs and other web content for Bonne Bell Company. She has a master's degree from the Medill School of Journalism at Northwestern University and five years of experience as a copywriter, reporter, public relations professional and web writer.