Link building has come under fire this year with large companies like J.C. Penney and Overstock.com being caught red-handed deploying spammy black-hat link building campaigns. Google swiftly moved to make an example of these companies by dropping them like stones in their search engine results. In addition, Google seems to be signaling a desire to move away from links and page rank being such a powerful factor in determining search engine results placement by releasing their Panda algorithm while relying more on brand signals and the social graph. This may be true, but according to SEOmoz inbound links still account for up to 42% of a website’s ability to rank, far more than any other factor. As a result, actively deploying a link building campaign is critical for any SEO deployment. Below are 15 effective link building techniques that won’t get you in trouble with Google.
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