Can there be any doubt about the immense marketplace awaiting early adopters of mobile marketing? But where does inbound marketing fit in? What steps should we take now to capture a share of this emerging market in the next couple of years?
Learn about the options for mobile inbound marketing
Apps & Advertising
Learn about the devices and their requirements
Develop a marketing strategy
What's my target market?
What content are they consuming via smart phones?
What value will my mobile website provide?
Do I need an app, and if so, why is it useful?
Can I leverage location-based services? How?
Start implementing your strategy now
The technology and rapidly growing market for mobile content will not wait for you. If you assume that there is no place for your company in the mobile marketplace, you are probably making a big mistake. If you adopt a wait-and-see approach, you will be left behind by your competitors. Don't take my word for it. Do a little research and you will discover that all kinds of companies are going mobile. Can you afford to be a late-comer?
In the next few weeks, I will explore each of the available mobile options for inbound marketing in more detail. I will discuss the strategy and technology available and recommend a course for inbound marketing for each. We are working on transitioning to mobile ourselves and will give you an insider's look as we develop our own strategy. Stay tuned!
With over 30 years of business and marketing experience, John loves to blog about ideas and trends that challenge inbound marketers and sales and marketing executives. John has a unique way of blending truth with sarcasm and passion with wit. You can connect with John via LinkedIn, Twitter and Google Plus.