When your air conditioner breaks and you are forced to replace it, you often face the dilemma of paying more up front for a top-of-the-line system you can count on for the next 20 years or less for a lower-grade version that may need replaced in 10. If we are financially able, most of us would make the decision to go with the better system so we don’t have to think about air conditioners for the next two decades.
The point is quality matters. It matters when it comes to everything from home repairs to shoes purchased for running marathons, and you know it matters when it comes to content marketing. At Kuno, we have stood firmly on the side of quality over quantity for several years now, and we don’t anticipate that changing any time soon. Neither does Google.
On July 8, the tech giant was granted a patent titled “Processing webpages based on content quality.” This isn’t something Google is advertising, and there isn’t a lot of information surrounding it quite yet. (Although, Terence Mace published an extremely thorough post here if you want to learn more.)
We do, however, know Google is using an acronym we can all get behind—EAT—to help determine the quality of content on any given web page. EAT stands for:
Providing expertise, authority and trust within every page of content isn't easy. It takes well developed writing, editing and interviewing skills to get it right. Most of all, it takes time, so the last thing you need is a content management system that’s difficult to use or one that doesn’t boost your content marketing efforts.
Now that Kuno has been utilizing the HubSpot COS (content optimization system) for ourselves as well as many of our clients, we’ve noticed several features and benefits that truly make content marketing easier.
The content optimization system makes these digital marketing must-dos possible with little to no effort for marketers, freeing up time to concentrate on providing content with substantial EAT.
How have you utilized HubSpot COS to make your content marketing easier? Share your experiences with us in the comment section below. Not on the COS yet? Contact us today to learn how we can make your life a little easier.