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Interested in Blogging for Kuno?

  • Contributor Guidelines

    Thank you for your interest in contributing to Kuno's blog. Below, we provide insight into the quality we expect of our guest contributors. Read these style and submissions guidelines before beginning your blog.

    If we find that your submission is in line with our current strategies and reflects our brand accurately, we will be in contact with you within 30 days. 

    Content & Style THEMES:

    There are a range of topics covered on Kuno Creative's blog. However, the most popular posts deal with concrete examples and case studies with numerical results backing up their conclusions. How-to's are also popular. Kuno’s readers expect the blog content to be problem solving or entertaining in nature. Try to provide actionable steps in your posts.

    Our blogs are written to appeal to chief marketing officers (CMOs), marketing VPs and directors of digital marketing at medium- to large-sized companies. We sometimes focus our blogs to the Healthcare and Industrial markets. Please write appropriately for these sophisticated readers.

    Our blog posts tend to fall in just a few topical categories. These include:

    Inbound Marketing
    Content Marketing
    Email Marketing
    SEO
    Account-Based Marketing
    Lead Nurturing
    Conversion Rate Optimization
    Marketing Automation
    Sales and Marketing Alignment
    Sales Enablement
    Demand Gen and Paid Media
    User Experience 

Limitations

Posts cannot be blatantly promotional. Links to your website or blog should be included in the bio at the end of the post. Links pointing to relevant content on a blog from the body of the post are acceptable, but shouldn’t be promotional in nature.

All content must be exclusive to the Kuno Creative blog, original and authored by you. You can use ideas, concepts and lessons you have written about in the past as long as the content itself is new. You may also post a snippet on your blog that directs people to the post and links back to Kuno Creative's blog.

Style Guide

  • Article length: 800+ words
  • Post titles: initial caps, no more than 55 characters in length
  • Subheads: Subheads, bulleted lists and unordered lists are encouraged for a positive user experience and readability

Links

Kuno Creative is flexible on the number of links in a post but remain reasonable.

Images & Graphics

You do not have to provide images or graphics with your blog. However, if you would like to use specific images or graphics, follow these guidelines:

  • Format: .jpg or .png
  • Size: Images must be at least 1140x468
  • Sourcing: Source images at the end of the post and include links to attribution when needed

Bio

Provide a brief biography (approximately 50 words) describing your expertise. You may include links to personal or company social media profiles.

Submission Guidelines

  • Posts can be submitted as HTML via .txt or standard text via Word doc
  • Author bio (can include links)
  • Optional: Additional images (charts, graphs, logos, etc.)

Promotion & Reader Interaction

Kuno  Creative promotes all posts via Twitter, Facebook, LinkedIn and Instagram. Your post may also be syndicated to other outlets. Contributors are encouraged to distribute their post throughout social media.

Please check the blog post intermittently to respond to any comments.

Reuse

Contributions should be original content and not repurposed in its entirety on your website or other blog. Discussing the post on your blog while linking to it is acceptable.

Submission Instructions:

  • Send the link to your blog and images, author bio and headshot using the form below.

  • Publication dates will be based on Kuno’s editorial calendar. If your blog is approved, we'll be contact with you within 30 days.

  • Kuno Creative reserves the right to edit posts for clarity, grammar, voice and relevance. Posts that require significant editing will be rejected.

Thanks again for your interest in contributing to Kuno Creative’s blog. 

 

Guest Blog Submission