Once you have made the business case for hiring a digital marketing agency, there is still one exceptionally difficult step before you can kick off a successful partnership: choosing the right digital marketing agency for you.
Fit is everything. You want an agency aligned with your goals and beliefs, but one that will also challenge you to explore new ideas and push boundaries. You want to work with people who are not only experts, but that you actually like.
At Kuno, we favor transparency, so we’re putting our cards on the table.
You know you need to enhance your digital marketing efforts, but you can’t simply start writing blogs and creating ad-hoc PPC ads. You need a documented strategy tied to business objectives.
Kuno comes prepared, even during the sales process. We invest the time to assess your current digital marketing activities to help you create goals based on data, research and industry trends.
Take for example a client who came to us wanting to reduce her customer acquisition cost (CAC), which was near $4,000. She allowed us access to her Google Adwords, HubSpot portal and Facebook advertising account. Based on that information, we presented a thorough plan and budget for reducing CAC by 20 percent, saving the company more than $2.5 million annually.
This set our partnership up for success. We had a North Star to follow, and our client knew we were sophisticated enough to not only follow the path to get there, but recalculate the route along the way if necessary. She also had a proposed budget in hand up front for achieving that savings.
Your goal may not be reducing CAC, but rather improving brand awareness, increasing quality leads or shortening your sales cycle. Whatever it is, we can work with you to outline a realistic strategy for using digital marketing to help achieve it.
By starting with a strategic, realistic plan in place, we have been able to show success for our clients. Here are a few examples:
Using inbound marketing, content, demand generation and an updated website, we were able to increase customers by 1,100 percent for one medical manufacturer.
Our long-term partnership with a software company allowed us to increase leads by 103 percent and marketing qualified leads by 41 percent.
A large lawn company in New England trusted us to pivot their demand generation strategy and received 1,245 leads in just one month.
A professional services agency relied on Kuno to put content and email marketing to use re-engaging clients. Not only did we secure 125 requests for demos of a new product for the client, but we also garnered seven new customers.
These are just a few of our success stories. You can view more here.
We work hard to hire high performers and exceptional people, then give them the freedom to challenge the status quo and make our services even better.
Our in-house team of inbound marketing consultants, brand journalists, graphic designers, demand generation and marketing automation experts and web developers are all passionate and knowledgeable in their own rights. But together, our creativity and digital marketing capabilities are amplified. We’re a team of creative, business-savvy people who’ve come together to help you achieve your goals and produce results.
We are proud to be recognized for our work. But even more so, we are delighted that our efforts have achieved results for our customers.
One honor we are particularly excited to share is winning HubSpot’s Happiest Client Awards three years in a row. That is our ultimate goal. Additionally, we earned HubSpot Partner of the Year, another badge we display proudly.
On a monthly basis, HubSpot ranks agencies in tiers through a combination of measurements, including inbound marketing success, monthly recurring revenue (MRR), newly acquired clients, client retention and software usage. We were ecstatic to be named one of the first HubSpot Diamond Partners.
Additionally, we have vastly expanded our expertise. As a Premier Google Partner in Search, Display and Mobile, we have access to executive business trainings and dedicated account management directly from Google. We have also been chosen as a Facebook Marketing Partner, which means Facebook pros weigh in to ensure our client campaigns are running at full efficiency.
Our success has led to steady growth, and earned us a place on the Inc. 5000 list as one of the nation’s fastest growing private companies.
Digital marketing changes every day. Your strategy will fail if you are not constantly reevaluating your efforts and your budget. You need a partner who not only excels at best practices today, but is setting the stage for success tomorrow.
Experimenting and failing fast have allowed Kuno to remain on the forefront of digital marketing. And we bring that insight to our work with our customers. Whether it is account based marketing, AI, programmatic marketing, CRM utilization, or sales and marketing alignment, we have likely tried it and can provide insight and recommendations for what will work to help you achieve your objectives.
Our goal-based approach emphasizes delivering results and proven value. If you are interested in discussing a partnership, request a consultation.