Any good salesman will tell you that you need to establish compelling reasons to buy from you based on your prospect's "pain points". What do they desperately need that your product or service will fulfill? More often than not your prospects don't even know what their pain points really are, so you must establish them through questioning. Magic begins to happen when they start to self-realize and recognize the benefits of your solution. Turning back the clock a couple of years, we had some pretty severe pain points as a marketing agency, and we found our salvation through inbound marketing and the HubSpot Partner Program.
At the beginning of 2009, we had a pretty good idea what was holding us back from growing more profitable. We started investigating inbound marketing, largely through the many blogs and other resources from HubSpot, and became convinced that we should at least add it to our marketing repertoire. Then things started to snowball. The more we blogged about it and wrote our own Inbound Marketing Handbook, the more our current clients and prospects became interested. Now we needed a working solution, and that solution presented itself in August, when HubSpot announced its Certified Partner (Reseller) Program. We jumped at the opportunity and were among the first to qualify and begin operations.
Fast forward to today, and inbound marketing and HubSpot redesign services have grown to become our dominant offerings. We are growing rapidly and enjoying significant market leadership from being early adopters and advocates of inbound marketing.
We've learned a lot since 2009, and we continue to learn new tricks every day. It starts with self-realization. What's really holding you back, and are you prepared to throw away your preconceived ideas? Only then can you get on the fast track to better sales performance from inbound marketing.