Marketing Response To The Pandemic | Kuno Creative

How Kuno Clients and Other Brands are Responding to the Coronavirus Outbreak

By Casey NewmanApr 21 /2020

The spread of the coronavirus has impacted organizations, individuals and employees across the country. Many states have implemented stay-at-home orders for citizens, prompting non-essential businesses and organizations to temporarily close or modify how they operate.

As citizens, most of us are taking proactive measures to slow the spread of the virus by frequently and appropriately washing hands, practicing social distancing and staying home when we’re not feeling well. But for businesses or organizations, taking proactive measures against the spread of COVID-19 looks a little different than what people are doing.

At Kuno, we’ve adopted working from home measures and are helping our clients respond to the COVID-19 outbreak and make adjustments.

Let’s look at some of the ways our clients are adjusting their operations to protect their customers and employees.

What Kuno Clients are Doing in Response to COVID-19

North Ohio Heart | Ohio Medical Group

North Ohio Heart | Ohio Medical Group is a regional medical practice with offices throughout Northern Ohio. The Kuno team knew the practice wanted to be a trusted resource to their patients and people looking for information. We worked with the staff at NOH | OMG to create a variety of content to help educate patients and protect their employees.

Our team crafted a statement to patients telling them what to do about scheduled appointments, symptoms questions and questions about the virus. In addition to the statement, we linked to information from various health authorities and a way to schedule a telehealth appointment with a provider.

To promote the statement and health information, our team created a banner and placed it at the top of the homepage. Our team also sent an email containing the statement to all of our contacts and produced a variety of blog topics on the virus ranging from symptoms, common questions, what to do if you feel sick and much more.


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Fund That Flip

Fund That Flip is a financial services company that provides real estate loans. To better communicate with its customers and potential customers, the Fund That Flip team created a blog post about how the virus outbreak is already affecting the housing market and how it may continue to do so. The company also included a brief statement about how it’s responding to the outbreak at the bottom of the blog. Additionally, Fund That Flip has created a resource page full of related blog posts on COVID-19 and real estate investing.

Other Clients

We have helped several of our clients create blog posts and/or statements about how they are handling the outbreak. iOFFICE, a facility management software company, has published a blog about their response to the virus, as well as about how businesses can create an agile workplace using technology.

iOFFICE normally hosts several live events at trade shows but has had to shift its strategy due to their cancellations. Now, the company hosts weekly live stream events to keep its audience in the know.

Virtual trade shows are another way we have seen clients adjust to the changing public health requirements.

When Horizon Education Centers temporarily closed due to public health restrictions, the Kuno team quickly stepped in to make sure they got the word out to families. We created a COVID-19 page with a written and video statement from the executive director, emailed families and created and promoted blog posts on topics like proper hand-washing for children and activities to keep your child busy during the quarantine.

The Kuno team helped Vast Bank create a page that contained both the company’s response to the pandemic as well as ways customers can continue to bank without coming into contact with other people.

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A medical research client worked with Kuno to produce a variety of COVID-19 content including FDA guidance their clients can use when conducting clinical trials during the pandemic. This client is also educating clients on using the researcher’s remote monitoring services to conduct their trials.

The Kuno team worked with a senior living client to create a series of blog posts about the outbreak that covered an array of topics including why older adults are more at risk for the virus, frequently asked questions, common myths and more. We’re also creating a COVID-19 response hub for this client that will include responses from its corporate organization, all our resource content, links to public health authorities and more. In addition, the Kuno team is working with the client and industry experts to produce a series of webinars and video content to address member concerns and questions.

What Other Brands are Doing

Other companies are responding to the pandemic in various ways.

  • Apple has secured and is donating millions of masks to medical communities in the United States and Europe.
  • Soapmaker Unilever has pledged to significantly increase its production of soap and sanitizing products and to also donate food, bleach, sanitizer and soap.
  • Target has created a resource center of its response to the outbreak and how it intends to keep its employees and shoppers safe. The resource center contains statements from its CEO as well as frequent updates to its safety policies and how it intends to help the community during this time.
  • Walmart is offering emergency leave to any employee who wishes to stay at home due to fears of the coronavirus. Workers may take time off without penalty.
  • All 100,000+ employees of Google are working remotely until at least April 10.
  • Starbucks is offering 20 free therapy sessions to all employees. Employees can meet with a therapist and have access to self-care apps through Lyra Health.
  • Texas Roadhouse CEO is donating his salary until January 2021 to make sure front-line employees get paid during the outbreak.
  • Ford, GE and 3M are shifting gears to produce ventilators and masks.
  • Zoom is giving free access to its video conferencing software to K-12 schools throughout the country.

Check out these other eight companies that are finding ways to give back to their community and helping out during this time.

What steps is your company taking during this outbreak? If you haven’t already, think about ways you can help give back to the communities and provide your employees, clients and partners with the necessary support during this crisis.

Working with Kuno

Casey Newman
The Author

Casey Newman

A former journalist, Casey tells brands’ stories and helps to create engaging content strategies for companies. Before joining Kuno, she was in charge of public relations for marketing tech company Knotice. She earned a gold Hermes Creative Award for Knotice’s blog content and spearheaded several content initiatives that helped lead to the company's acquisition.