Kuno Creative Becomes an ESOP

Kuno Creative is Now 100% Employee-Owned

By Chris KnipperAug 18 /2021

I’m excited to announce that Kuno Creative has transferred 100% ownership of the company to our employees via an Employee Stock Ownership Program (ESOP).  

An ESOP is an employee benefit program that gives employees an ownership interest in a company. It’s just one more employee benefit I’m proud to offer our employees.

At Kuno, we work hard, always strategically thinking about how we can help our clients create impactful results. Our employees are valued for their expertise and we promote having a great work-life balance that includes, minimum to zero email or phone communications outside of regular working hours, remote working, and half-day Fridays as a few examples.

How Will the ESOP Benefit Kuno Clients?

This ESOP program doesn't affect day-to-day work with our clients, but they will experience benefits. In fact, it should make our employees more invested in their work because they’re now a part of the client’s and agency’s success. When you work with the marketing teams at Kuno, you are always working with the owners. Employee owners at Kuno are 100% invested in the success of our clients.

ESOP benefits our clients by:

  • Attracting top talent: Our employee ownership model attracts top talent from across the industry to provide premium-level client services.
  • Retention and account management consistency: ESOP employees have lower turnover and increased incentive for innovation.
  • No change in governance:  An ESOP allows the company to reduce disruption and maintain relationships with clients, partners and management if an owner were to retire or step back from the company. This can put clients at ease and employee loyalty increases.
  • Giving them ownership: This means they directly benefit from the success of the company and can in turn increase productivity and morale.

I have always said that the secret to success is making others successful. I want to thank all of our clients and employees for making it possible for everyone to succeed!

Digital Marketing Solutions

The Author

Chris Knipper

Chris founded Kuno in 2000 as a traditional marketing and branding agency and has since grown it into a leading global digital marketing agency that’s helped hundreds of companies accelerate their growth. With a background in sales, marketing and technology, Chris is on the frontline of creativity, pushing the limits of what our clients can achieve.