Is your healthcare SEO strategy failing to drive the traffic you expect?
Over the past decade, healthcare companies of all sizes have worked hard to adopt and implement more modernized inbound marketing strategies. Yet, despite their dedication to creating quality content and fostering authentic engagement across digital channels, many healthcare brands still struggle to increase organic traffic.
With all the time and energy you invest in your efforts, this can be demoralizing.
If you aren’t getting enough eyes on your content, you may be missing a few key ingredients in your search engine optimization strategy, and making a handful of simple tweaks could help transform your results.
Here are three elements you should include in your healthcare SEO strategy to boost traffic and attract a bigger audience.
Earning quality backlinks (the ethical way) can help increase your SEO value. When a credible site links to your website, this signals to search engines that your site is reliable and worthy of better ranking.
But how can you earn quality backlinks?
Voice assistants are quickly becoming one of the preferred methods of finding information online. An estimated 111.8 million people in the U.S. (more than 33% of the total population) will use a voice assistant this year, according to predictions from eMarketer. Healthcare is the second most active industry for voice search, according to Hitwise data shared by Emagine.
If you want to grow and maintain traffic from search, you must account for voice search habits in your healthcare SEO strategy.
One of the best ways to boost your chances of being included among voice search results is to use keyword phrases that mirror voice queries. This means using conversational language and creating content that answers common questions. For example, if someone is looking for a new electronic medical records solution, they might ask, “What should I look for in an EMR solution?” “How does EMR software work?” or “What is the best EMR system?”
Creating a content hub or FAQ section chock-full of useful information centered around real questions prospects or patients ask is a great way to optimize your site for voice.
Content creation and optimization are essential to increasing your search volume. But if your website backend isn’t set up for success, it can jeopardize your search engine results page (SERP) placement.
Here are five things to check when evaluating your website for SEO:
Building and maintaining high volumes of organic traffic is an ongoing endeavor and requires constant tweaking and regular site analyses. SEO is always evolving based on user behaviors and technology trends, so it’s useful to stay abreast of both.
By improving your page authority and organization’s credibility through legitimate backlinks, optimizing content for voice search and ensuring your technical SEO efforts are sound, you can help boost your ranking and overcome your organic traffic slump.