When you’re looking for the most reliable information on the web, it’s important to consider the source — especially in an age when anyone can type up an article and call it the truth. To become an authority on the content you create and improve your organic rankings, it’s important to consider investing more in your backlink strategy.
Backlinks occur when an external website links back to your content. Building up your backlinks has long-term benefits. Without backlinks, your site has lower authority, and you’re only reaching a fraction of a potentially huge audience. Backlinks don’t just happen, and getting them can be a long process. But don’t give up just yet.
We’ll take a look at the anatomy of a good backlink and share some ways you can get more from other high-authority sources.
Earning backlinks has several benefits for your content and your brand. Think of page links to your blog posts as high-fives from other authoritative webpages. Backlinks show they trust your content and have a desire to share your wisdom with their audience.
No matter what, quality content is key. Your posts should be a magnet for links, so why waste time creating content no one wants to link to? Make sure your content is original, educational and thorough. Need some ideas? Check out this blog for some inspiration.
Not all backlinks are created equal, and you play a big part in making sure the ones you receive are as high-quality as the content you’re producing.
There are several tools you can use to check the quality of your referring domains, but the backlink checker we use is SEMrush.
SEMrush’s backlink audit tool will identify which links are currently pointing to your website along with the referring domains and number of toxic links. The toxic and potentially toxic links should be reviewed and disavowed through Google Search Console to maintain a quality backlink profile. Furthermore, this audit tool can also be used to identify the backlinks your competitors have to help target new linking opportunities.
So where can you get more link opportunities? We have a few suggestions:
Similarly, if you stumble upon an older article that could benefit from a link to a tool you can provide, reach out and ask for a backlink.
Putting in the extra legwork for quality backlinks will pay off when your organic search traffic increases and more clients start knocking on your digital door. Keep creating quality content that your readers will find useful, and look for places where that content fits into a bigger picture. After all, who wouldn’t want a high five from someone they looked up to?