As a chief marketing officer, VP of marketing or marketing manager, you understand the necessity of pursuing digital marketing in today’s business arena. But sometimes, it can be difficult to convince other executive members of this need, especially if they do not completely understand the nuances of digital initiatives, such as inbound marketing, content marketing and demand generation.
That is why it is imperative to share success stories from other companies in your vertical. Here we share a few of our favorite digital marketing success stories from the healthcare, technology and industrial verticals to help you quantify the potential digital marketing holds for your organization.
The VP of marketing of a medical device/technology company came to Kuno because he needed help reaching a traditionally “unreachable” audience — cardiothoracic surgeons. To drive more traffic to the website and assist with SEO, a new blog was created and added to the website along with implementing two content campaigns specifically targeting cardiothoracic surgeons. Targeted, educational content offers with strategic distribution tactics helped the VP secure more than 20,000 website visitors, 464 leads and 97 MQLs in just six months.
After working together for the past three years, the VP can directly attribute 140 SQLs and 12 new customers to our relationship over a 12-month period.
The VP of marketing for a fast-growing tech company was tasked was outpacing its competitors. She knew inbound marketing would help her attract visitors, convert leads and close deals, and she came to Kuno with a multi-faceted approach in mind.
Through a strategic content and email marketing strategy and the maximization of their HubSpot investment, the VP was able to prove results:
She now heavily relies on Kuno for everything from merger and acquisition branding initiatives to sales enablement and everything in between.
The director of business development for a clinical research organization needed to educate customers and prospects about the advantages of an electronic trial master file audit. Through his long-standing relationship with Kuno, he provided his team with a campaign that included a video, infographic, checklist, blogs and emails.
Kuno optimized blog posts for related search terms, which brought new visitors to the company’s website. More than 5,000 existing contacts also interacted with these resources. One was a $50 million global neurovascular company that enlisted the company for several audits, including a trial master file audit.
In the past 12 months, our client experienced record-breaking revenue as a result of its marketing and business development efforts. They launched five campaigns in the past year and measured the results in HubSpot’s campaign tool. In total, these campaigns:
A leading manufacturer of insulated backflow device covers approached us needing to replace its internal resources for inbound and demand generation marketing.
After reviewing the company’s PPC account, we found their current efforts were producing solid results, but we were able to find optimization opportunities to increase click-through rate and quality score, reducing overall costs by 20%. We were able to reallocate that budget to new PPC opportunities that created a 19% increase in clicks and leads from previous results.
Additionally, as a Premier Google Agency, we worked with Google to stop a competitor from using their trademarked name in the ads, something our client hadn’t been able to resolve on their own for years.
While it may take some convincing, a strategic digital marketing plan can make you the hero of your own success story. If you are ready to get started, schedule a free consultation today.